Pinterest, the shiny new bauble in the social media world, now has its own “influence score,” similar to the Klout score. It’s PinClout and it will rank your influence on a scale of 1 to 100. It measures factors such as how many followers you have, how many people you follow, and how many likes you have accumulated.… Read More
Pitch stories about employees in their 80s, 90s
I love reading stories like the one about the 91-year-old woman newspaper carrier who shows no signs of stopping in Wichita Falls, Texas. That got me thinking that there might be a very simple pitch that’s staring you in the face. Does your company employ people in their 80s and 90s? If so, ask their permission… Read More
Personal details in your pitch is your ticket to publicity
Trust me when I tell you that a media list chock full of juicy personal details about a journalist or blogger can be your ticket to publicity. BL Ochman agrees. She’s a social media expert and a prolific blogger who writes about online promotions. On Friday, she wrote about a pitch she received from Rob Toledo… Read More
11 local event publicity tips: Start early, pitch often
The next time you publicize a local event, keep these 11 tips in mind. I compiled them after doing publicity for my garden club’s annual Gardening Seminar, which we hosted on Saturday. We generated mountains of publicity, from the local weekly newspaper to a nice story at Patch.com. 1. Start early! I missed a… Read More
The Truth About Pricy Media Lists
The Publicity Hound’s Tips of the Week Issue #594 Feb. 14, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. The Truth About Pricy Media Lists 2. Don’t Send Junk to TV Producers 3. Pinterest: The Shiny New Bauble 4. Patch Scales Back 5. Follow Up… Read More
Dog Tweets — Follow These PR Rules If You Want To Raise Some Real Capital
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Follow These PR Rules If You Want To Raise Some Real Capital. http://t.co/OFOfjLof Submit series of articles to papers in rich suburbs via NAPS. Expensive, but might be worth it for you. http://ow.ly/93OKP Don’t… Read More
3 critical details to include in your media database
You’ll seldom find these details in those big, expensive media directories: 1. The names of a reporter’s spouse and children. 2. An editor’s likes and dislikes. For example, the food editor of your local newspaper mentions in her column that she loves crispy, crunchy snacks in mid-afternoon but doesn’t touch the typical bagged snacks found… Read More
6 Ways to Overcome a Writing Setback
This guest post is written by Lior Levin, a marketing consultant for a company that offers to-do list tool applications for individuals and businesses, and who also consults at a psd to html company. * * * Whether you maintain a blog or develop user-friendly content for business websites, every writer fears getting… Read More
Reporter needs sources for story on relationships
A reporter at a national publication is examining what happens when a person who is emotionally available and expressive pairs up with someone who is not. She is looking for people to interview. Are you an emotional “giver”—someone who is comfortable expressing your love, affection and feelings? Are you married to or dating someone who… Read More
Sidestep expensive media directories: Create your own
If you do your own publicity, or you’re a publicist who has a small number of clients, you probably don’t have to spend thousands of dollars on those massive media directories that are as big as phone books. Here’s why: You’re paying for thousands of listings. Yet you’ll use a small fraction of them. So… Read More