The Publicity Hound’s Tips of the Week Issue #504 May 11, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. No More ‘Spray and Pray’ 2. Why You Need a .info Website 3. 100 Retweet Targets 4. Associated Press Stylebook 5. Promoting an Ebook 6. Hound… Read More
Syndicated columnists need sources; you can be one
Syndicated columnists can be valuable connections for a publicity campaign because they have such a far reach. To find them, you can do your homework, consult media directories and search online for columnists who cover your topic. But don’t forget about the free and fee-based services that can feed you leads several times a day… Read More
5 Facebook Security Dangers
The Publicity Hound’s Tips of the Week Issue #503 May 4, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. 5 Facebook Security Dangers 2. Press Release & Pitching Problems 3. State of the Plate Survey 4. Webinars & Teleseminars 5. Promoting Job Training 6. Help… Read More
Wanted: Tips to publicize ebook for college students
Katie Schwartz Chattanooga, TN, asks: “What are some ways to reach education reporters, or parents of students about to enter college? “I have written an ebook called Portable Parent for parents and college students, with advice the students need on life skills such as time and money management, as well as much more. Parents download… Read More
9 of 10 pet owners say ‘I love you’ to their dogs & cats
If you have a dog or cat, I’m betting that, at least once, you’ve looked it in the eyes and said “I love you.” That’s because a clever survey by Iams, the pet food company, showed that 91 percent of customers it contacted several years ago admitted whispering those three little words to their furry… Read More
Create Link Bait
The Publicity Hound’s Tips of the Week Issue #502 April 27, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Create Link Bait 2. Nonprofits, Beware 3. Write a Book Quickly 4. Webinars & Teleseminars 5. Shortcuts for a Harpist 6. Help This Hound 7. Hound… Read More
Nonprofit needs ideas for marketing training programs
Deborah Avens of Temple Hills, MD writes: Virtuous Enterprises, Inc. is a nonprofit devoted to transforming lives of underserved women and girls in the Washington, D.C. area through training and development. Our programs include training in computer science, engineering and computer information systems; a 16-week program for women who want to become entrepreneurs; and a… Read More
Learn words for persuasive PR during May 4 teleseminar
Company PR departments spend hours—entire days even—poring over a press release, picking apart every paragraph and sentence—and then waiting for multiple layers of approval before it goes live. Everyone puts their stamp of approval on the document that includes words and phrases THEY like. If only the readers were that receptive. The next time you write… Read More
Do you thank people for retweeting your content?
Imitation is the greatest form of flattery, and in social media circles, that means retweeting somebody’s content. But what do you do when you check your Twitter mentions (@PublicityHound, below your photo) every day and see that, say, more than a dozen people—or two dozen, or three dozen—have retweeted your content during the last 24… Read More
How to get a non-LinkedIn user to recommend you
By Joan Stewart If you’re trying to generate recommendations for your LinkedIn profile, you’ll eventually extend an invitation to someone who would be happy to endorse you, but isn’t on LinkedIn and doesn’t want to bother creating an account. It could be your college advisor, who’s in her 90s. You were her star pupil. But… Read More