The Publicity Hound’s Tips of the Week Issue #506 May 26, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Press Release on Steroids 2. Newbies: Free Social Media Webinar 3. Use Blog Sub-heads 4. Advertise in This Ezine 5. Help This Hound 6. Hound… Read More
Oprah looks for the next big TV star—Is it you?
If you’ve always dreamed of having your own TV show because you just KNOW it would be a lot better than all the other junk on the tube, this is your chance. Oprah Winfrey and her new network, OWN TV, are looking for the next big TV star. Not surprisingly, that certain someone must have… Read More
How freelancers can use Twitter to find journalists, sources
Freelance writer Angie Gambino, one of myLinkedIn connections, invited me to respond to her question on how freelancers can use Twitter. I came up with several ideas and added more to the list: Follow journalists in your target market. Regardless of whether they follow you, pay attention to what they’re tweeting. Retweet some of their… Read More
‘The Publicity Hound’s Tips of the Week’ now accepts ads
I’ve been publishing a free weekly newsletter for almost 10 years, and accepting paid ads never appealed to me. I hated reading them in text-based newsletters but never minded them at all in HTML newsletters where they aren’t obtrusive. Since I’ve always published in text-only, I never gave ads a second thought. But when I… Read More
Creator of novelty soaps needs social media, marketing advice
Cindy Tollen of El Paso, Texas writes: “I am a one woman shop at SudznBubbles.com and I sell custom and novelty glycerine soap products, bath salts, body butter and lip balm—some of it around a food theme. You can buy a soap that looks like a piece of lucious peach pie, a cupcake or a… Read More
Why You Shouldn’t Quit Facebook
The Publicity Hound’s Tips of the Week Issue #505 May 18, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Why You Shouldn’t Quit Facebook 2. Questions the Media Love 3. How Survey Publicity Snowballs 4. Story Ideas for June 5. Hound Joke of the Week… Read More
9 ways chambers of commerce can use social media
Chambers of commerce can use social media to promote activities such as their members’ open houses. (Shutterstock photo) By Joan Stewart Local chambers of commerce are always looking for new ways to add value for their members. That’s why social media sites are perfect for them. Here are nine ways chambers can use these sites: Create a… Read More
10 magic questions to hook the media
The next time a journalist is interviewing you, or a blogger is interested in an idea you’re pitching, ask this question: “Do you need other sources?” They love that question because it shows you’re trying to make their job easy and you don’t want to hog the media spotlight. If you can provide a name,… Read More
Calculate the value of your Facebook Fan Page
Maintaining a Facebook Fan Page is a lot of work. You need to attract targeted fans who care about your topic. You must consistently provide compelling content. And you should respond to every person who responds to you. So how much is all this work really worth? Find out with the Social Page Evaluator, which… Read More
The biggest missed opportunity on LinkedIn
By Joan Stewart If you’re on LinkedIn, you’re passing up the chance to create “Google juice” if you aren’t paying attention to the way you link to your website, blog and social media sites from your LinkedIn profile page. You can display up to three website links on your Profile. Website titles can and should… Read More