A reporter at a national publication is exploring how to break up with a romantic partner (spouse or significant other). She’s looking for two people to interview who were once a (fairly) long-term couple but have broken up. She would like to explore how you know when it’s time to end the relationship and how you… Read More
How to reach millions of readers on online book review sites
Smart authors don’t fret about the shrinking book review section in The New York Times, or the 12-page book section that the San Francisco Chronicle eliminated. Instead, they target online communities such as Goodreads.com, the largest site for readers and book recommendations in the world. Here’s why sites like Goodreads are so powerful if you… Read More
Pinterest: Millions of Online Book Reviewers
The Publicity Hound’s Tips of the Week Issue #599 March 20, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Millions of Online Book Reviewers 2. Ditch Hotmail & Yahoo Addresses 3. Graphic Designers for Facebook 4. Oprah, Rosie, Ricki & Huckabee 5. In-flight Magazine Database… Read More
Want respect? Ditch the Hotmail, Yahoo, AOL addresses
Why would anyone who wants to be taken seriously advertise their Hotmail and Yahoo addresses on their business cards? When I see those addresses, I think “cheap.” The sin is even more egregious when an author commits it. Authors need to position themselves as experts in their field. Everything they do should communicate authority,… Read More
80 percent off on my older CDs—DIY publicity tips galore
I’m clearing my inventory of older CD titles, and this is your chance to grab as many as you wish at 80 percent off the original price. In most cases, a small percentage of the information is out of date. But all products are chock full of tips, resources, tricks and tools that do-it-yourself Publicity… Read More
Dog Tweets — B2B marketers devote 26% of their budget to content marketing
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. B2B marketers devote 26% of their budget to content marketing. [Infographic] http://ow.ly/9DnP2 Facebook’s latest news, announcements and media resources – Announcements – Introducing Interest Lists – Facebook http://ow.ly/9Ehxj Pinterest = digital crack for women.… Read More
How I use Pinterest to link to old blog posts
Go ahead. Drool all you want over photos of those eight-layer chocolate mocha wedding cakes. While you’re at Pinterest scrolling through the thousands of enticing photos of strapless gowns, cute puppies, breath-taking sunsets and stiletto heels, I’ll be creating Boards around a common topic and using my pins, or images, to pull viewers back to… Read More
Pinterest: Digital Crack for Women
The Publicity Hound’s Tips of the Week Issue #598 March 13, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Pinterest: Digital Crack for Women 2. Hottest Topic at IBPA: Ebooks 3. March 30 Deadline for Facebook 4. A Dozen Mistakes Experts Make 5. Grab My… Read More
Pinterest: ‘Digital crack for women’ (Hooked yet?)
Washington Post columnist Petula Dvorak calls Pinterest, the wildly popular social media tool, “digital crack for women.” She’s addicted to it. So are millions of other women. (The guys are finally catching on.) And it’s time for Publicity Hounds everywhere to use this site to pull traffic. Pinterest, a digital pinboard that lets you… Read More
Interest in Pinterest Skyrockets
The Publicity Hound’s Tips of the Week Issue #597 March 7, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Interest in Pinterest Skyrockets 2. Is This Pitch Too Creepy? 3. Don’t Make These Website Mistakes 4. Authors: Why Persistence Pays 5. Grab My CDs for… Read More