Dr. Mildred Culp, a syndicated columnist, is looking for a psychologist to interview who hasn’t been featured in her WorkWise column. “You’ll be asked to comment on coping mechanisms people develop in workplaces with overwhelming stress. The comment will be featured in a well-respected major daily, the Knoxville News-Sentinel, in Tennessee. This particular column already… Read More
How to answer a media leads query & prompt a reporter to call
The free media leads services that connect journalists with sources can be a valuable tool in your publicity campaign, but only if you know the right way to answer a query and convince the journalist to call you. Otherwise, these services—PitchRate.com, Help a Reporter (HARO) and Reporter Connection—can be a huge time suck, particularly if… Read More
How to find journalists online and wow ’em with your pitch
The next time you want publicity, do two things that 99 percent of the other people who want publicity fail to do. First, vow that you won’t use the “spray and pray” technique. That is, spraying the same one-size-fits-all pitch or press release to dozens or even hundreds of journalists, and then praying they’ll… Read More
How to accumulate recommendations on LinkedIn
By Joan Stewart When you go to LinkedIn to check out someone’s profile, do you scroll down the page and check to see how many recommendations they have? I usually do. That’s a pretty good barometer of the quality of someone’s work and, in some cases, the depth of their expertise. One of your goals… Read More
Definitions of advertising, promotion, publicity and PR
If you work in PR, and you’re trying to explain to somebody what you do, and they look at you with a blank stare, explain it this way: “If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday,’ that’s advertising. If you put the sign on… Read More
LinkedIn’s Badge of Honor
The Publicity Hound’s Tips of the Week Issue #509 June 15, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http://www.publicityarticles.net/feed/rss/ ========================================== ADV: Why agonize when you can energize & italicize your bio with ‘Bio Whisperer’ Nancy Juetten’s expert help? http://www.mainstreetmediasavvy.com/rent-a-brain =================================== In This Issue… Read More
Wanted: Examples of Facebook Fan Page coupons
If you use coupons on your Facebook Fan Pages, particularly if those coupons are bringing more leads and sales, I’d like to see them. Include the link in the comment section below, explain how you created the created the coupon, and the results you’ve seen. I’m looking for examples for a course I’m teaching. I’m familiar with… Read More
12 more fill-in-the-blank headlines for your articles, blog
Suffering from headline writer’s block? If so, don’t sweat it. Over the weekend, I stopped at my local bookstore and scanned the covers of the June issues of several dozen business and consumer magazines and found these 12 headlines which you can tweak and turn into your own: Turn the _______ You Have into the _______ You Want… Read More
How to Catch CNN’s Attention
The Publicity Hound’s Tips of the Week Issue #508 June 8, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Catch CNN’s Attention 2. Add Facebook’s ‘Like’ Button 3. Still Not Done Writing Your Book? 4. Promoting a Course for Execs 5. Help This… Read More
New to publicity? Here’s a free 6-part email course
If you’re new to publicity and you don’t know where to start, here’s one of the best places. Sign up for a free subscription to PitchRate.com, a service that connects sources with journalists, bloggers and anyone who provides content. PitchRate was created by Drew Gerber of Press Kit 24/7. I wrote all about here… Read More