Joan Stewart

3 email marketing mistakes that can kill your business

If you use email to market, here are three mistakes that can get your business closed down–fast: 1. Buy or rent a list. Because the people on the list have not given you permission to email them, they might complain to your Internet service provider or email management company that you’re spamming. And… Read More

Connect with journalists through media leads service

By Joan Stewart Social media sites like Twitter and Facebook are one of the best places to find journalists because more than half the journalists surveyed have said they use these sites to look for sources. Another place to connect with them is through free media leads services like Reporter Connection. The service,… Read More

Fast Company Wants Your Photo

The Publicity Hound’s Tips of the Week Issue #512 July 6, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== =================================== In This Issue =================================== 1. Fast Company Wants Your Photo 2. Piggyback onto the Heat Wave 3. Start Your Online TV Show Quickly 4. Create a Memorable Tagline 5. Bad… Read More

Fast Company wants your photo for its November issue

Fast Company magazine wants to include your photo in the November 2010 issue, as part of a neat project it calls the “2010 Most Influential People.” This is a terrific chance to generate publicity from a magazine with a circulation of more than 538,000, as well as knowing how influential you really are. If you’re… Read More

Moderate comments at your blog using these 7 tips

By Joan Stewart One of the most frequent questions from beginning bloggers is how to moderate comments. They’re afraid to allow comments “that criticize me or my company.” They don’t know whether to edit comments with a heavy hand, or not at all. Or whether to allow links to other people’s blogs and websites. And… Read More

Need a clever tagline? Learn from nonprofits Taggies contest

Taglines, those pithy one-liners that follow the name of an organization, can let people know within two seconds what your organization does and how it helps them. Yet too many companies don’t have a tagline because they can’t think of something clever. If that’s you, Nancy Schwartz’s 2010 Tagline Contest for Nonprofits will inspire you.… Read More

Booze + the Media = Trouble

The Publicity Hound’s Tips of the Week Issue #511 June 29, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== ADV: Why agonize when you can energize & italicize your bio with “Bio Whisperer” Nancy Juetten’s expert help? http://www.mainstreetmediasavvy.com/rent-a-brain =================================== In This Issue =================================== 1. Booze + the Media = Trouble… Read More

7 places to stay off the sauce if reporters are present

Journalists and booze don’t mix. Just look at what happened to Gen. Stanley McChrystal, who was dumb enough to let an investigative freelancer for Rolling Stone into his inner circle and conduct a tape-recorded interview—over drinks. Never, ever drink while interviewing with a reporter. That’s a lesson in Interviewing 101 and keeping the media… Read More