It starts innocently enough when you meet a reporter for lunch at a local restaurant. You spend the first 10 minutes making nice, and then the reporter pulls a notebook and pen out of his pocket. After the first few easy questions to put you at ease, he asks, “Is it OK if I record… Read More
101 Volunteer Recruitment Ideas
The Publicity Hound’s Tips of the Week Issue #608 April 28, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. 101 Volunteer Recruitment Ideas 2. Live Remotes from a Festival 3. And at My Blog & Mobile Site… 4. Hound Video ================================== 1. 101 Volunteer Recruitment… Read More
How to write and market your book simultaneously
Mistake #1 Made by Many Authors: They wait until their books are written to figure out the target market. Mistake #2: They give no thought whatsoever to marketing the book until it’s printed. How do I know? Because over the years, several hundreds authors have called me for help when they can’t sell their books.… Read More
Dog Tweets—How authors promote each other’s books on Pinterest.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How authors promote each other’s books on Pinterest. http://ow.ly/asCKj Speakers, Trainers, Authors: Excellent source for finding best vendors & solutions to problems: http://ow.ly/at3f8 8 rules of Pinterest etiquette. http://ow.ly/at5Vj 4 ways to promote your… Read More
Promising new startup? Apply for coverage on Mashable
An app called ThreeRing that creates and shares a digital portfolio of students’ work quickly and easily. A new social networking site called MatchPuppy that matches up New York City dogs with furry companions according to size, age and energy level. A website called Parking Panda that allows you to locate and rent parking spaces, and rent out your own… Read More
Pitch Events on Facebook Pages
The Publicity Hound’s Tips of the Week Issue #607 April 24, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Pitch Events on Facebook Pages 2. Help Wikipedia Improve 3. How to Respond to a Media Lead 4. Hound Photos ================================== 1. Pitch Events on Facebook… Read More
4 ways to promote your retail business before you open
UPDATE on Feb. 22, 2017: If you’re a store owner selling goods online, or a company offering their services, understanding your consumer’s behavior within a digital landscape is pivotal. You have to familiarize yourself with the various online channels, programs and software. See 19 Experts Share Ecommerce Digital Marketing Tips. This guest post is written… Read More
Wikipedia’s Many Errors
The Publicity Hound’s Tips of the Week Issue #606 April 21, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Wikipedia’s Many Errors 2. Winning Email Subject Line 3. And at My Blog & Mobile Site… 4. Hound Video ================================== 1. Wikipedia’s Many Errors ================================== Here’s… Read More
Wikipedia’s many errors frustrate PR people
Here’s another reason not to rely on Wikipedia as a trusted source of knowledge for anything. A new study published in the Public Relations Journal shows that a stunning 60 percent of articles about specific companies contained factual errors. The research was conducted by Marcia W. DiStaso, Ph.D., co-chair of PRSA’s National Research Committee and… Read More
Take Advantage of Influencers
The Publicity Hound’s Tips of the Week Issue #605 April 17, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Take Advantage of Influencers 2. Get in Touch with Ellen 3. Now THIS is a Publicity Stunt 4. Hound Video ================================== 1. Take Advantage of Influencers… Read More