By now, you’ve probably read most of the arguments on why companies should be blogging. But here’s one you don’t read about very much. Blogging makes you smarter. And that goes for your employees, too, if they’re posting to your blog. Almost every time I write here, I do research, even if it’s simply Googling… Read More
Get the monkey off your back using VAs, subcontractors
If you’ feel like you can’t do it all, start pushing the monkey off your back by delegating some of your work—particularly the stuff you hate doing—to an assistant. A good virtual assistant and other subcontractors can free you up to concentrate on the strategies and tasks that bring in the money. But knowing where… Read More
N.Y. ‘dress better’ workshops for women need publicity ideas
Cathy Berger of Roslyn, New York, writes: I keep having to cancel events because I don’t have enough paid registrations. I have a live, hands-on “dress better” fashion company full of classes. Most are $36 for 90 minutes of instruction, and attendees can take individual courses whenever they are held, but they must be physically… Read More
How to write a guest post for my publicity blog
I love exposing readers of this blog to new viewpoints related to publicity, even if they disagree with mine. Topics can include anything dealing with traditional publicity to reviews for books and products that deal with publicity, online marketing, self-promotion or social media. I’m not interested in posts that aren’t related to those topics. Truth is,… Read More
A Poop-Free Zone
The Publicity Hound’s Tips of the Week Issue #514 July 20, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. A Poop-Free Zone 2. How to Follow Up 3. Five Social Media Tactics 4. Your Survey Questions Answered 5. Back-to-School Stories 6. Hound Joke of the… Read More
Commenting at blogs? Mention your expertise
Mickie Kennedy’s excellent post Blog commenting for PR–do’s and dont’s, reminded me about something that every smart Publicity Hound do. State your expertise whenever you comment. For example, if I’m commenting on a post about how to write well, I’ll start by saying…”As a publicity expert who worked as a newspaper writing coach for many years, I disagree… Read More
6 ways to tie your pitch to breaking news for PR, publicity
News is breaking all around you. Here are 6 tips on how to generate publicity from breaking news. Update: We’ll be discussing these tips and many others during the webinar “How to Tie Your Story Pitch to Breaking News and Make the Media Interview YOU” tomorrow, Wednesday, July 21. 1. The local angle. If you’re… Read More
Make Friends or Make Money?
The Publicity Hound’s Tips of the Week Issue #513 July 13, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Make Friends or Make Money? 2. Tie Your Pitch to Breaking News 3. Last Chance to Get Onto for “Oprah” 4. Fatal Email Marketing Mistakes 5.… Read More
American Way magazine searching for Road Warriors
Attention speakers, trainers, sales people or anyone who feels like they spend most of their life in an airplane. You could be one of the winners of the 9th Annual Road Warriors Contest, sponsored by American Way, the inflight magazine of American Airlines. The Grand Prize winner will take home 2 million Hilton Hhonors® Bonus Points, 1… Read More
Why holding a press conference can backfire
You win an industry award and you’re so tickled that you can hardly wait to call a press conference. Problem is, you’re only one that’s excited. Your publicist, in fact, is reluctant, because she thinks a press conference sounds, well, so old-fashioned. That’s what happened this week to a publicist who’s one my readers. Her… Read More