When I hosted the recorded webinar last week on How to Use Twitter Lists & Directories to Promote Your Expertise and Build Your Brand, I encouraged participants to get onto as many Twitter lists as possible because lists are a powerful form of free advertising. One of my suggestions was to write a blog post telling… Read More
If you MUST stage a groundbreaking event, try this
You can lump groundbreaking ceremonies, check-passings and ribbon-cuttings into one category. They’re tired, lifeless events staged for the media and to stroke the organizers’ egos. Smart Publicity Hounds avoid them at all costs. But if you absolutely MUST have a groundbreaking event because your boss demands it, here’s a different twist on a tired theme. It’s… Read More
My New Twitter Strategy
The Publicity Hound’s Tips of the Week Issue #519 Aug. 24, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. My New Twitter Strategy 2. Why Can’t They Find You on Twitter? 3. Replay of Teleseminar for Authors 4. Important Deadline Today 5. Let’s Ban Groundbreaking… Read More
Italian restaurant in Texas hurting; needs marketing tips
Deborah Lott of Giddings, Texas, writes: “My husband and I opened a casual pizza and Italian restaurant in the small Texas town of Giddings, population 5,000, on Hwy. 290, a major highway between Austin and Houston. “We have been open for only six months and are having a hard time getting local residents to… Read More
How to turn a Golf Digest article into more publicity
When you land a big story in a magazine, it’s all too easy to become giddy with excitement, and miss doing the hard work necessary to “publicize the publicity” and turn one media hit into what can become multiple hits. Larry Jacobs reminded me of that a few days ago when he participated in the teleseminar… Read More
5 ways to use Twitter lists for PR, publicity
I’ve been inundated with questions from Publicity Hounds about how to use Twitter lists. Lists are all the rage right now, for so many reasons. They save you time two major ways. First, they help you categorize, group and isolate the tweets of people within a specific industry, niche or topic so you don’t have to… Read More
Grade Your Online Presence
The Publicity Hound’s Tips of the Week Issue #518 Aug. 17, 2010 Publisher: Joan Stewart mailto:JStewart@PublicityHound.com http://publicityhound.com http://www.publicityHound.mobi http://www.publicityhound.net/ (Blog) http://www.publicityarticles.net (Ezine Archives) ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http://www.publicityarticles.net/feed/rss/ =================================== In This Issue =================================== 1. Grade Your Online Presence 2. TweetBeep Saves Time 3. Your… Read More
How to link your Twitter and Facebook accounts
By Joan Stewart One of the most frequent questions we get is how to link your Twitter and Facebook accounts so that your tweets automatically feed into your Facebook status updates, or vice-vesa. Another is how to save time when doing social media tasks. You have three options which will solve both problems. Whichever one you… Read More
Wanted: Alternatives to dreaded ground-breaking events
Lois Kirkpatrick of Fairfax, Va., writes: “I work for a large county government that has a variety of groundbreaking/grand opening events. “The facilities range from libraries, parks and public safety buildings to homeless shelters and mental health centers. “What are some things we can do instead of the dreaded VIPs-holding-shovels groundbreakings and VIPs-holding-scissors ribbon-cuttings? I’m… Read More
7 ways to use surveys for publicity, PR, business-building
If you aren’t using surveys in your business, you’re missing a chance to read your customers’ minds. Surveys will let you outsmart your competitors, generate publicity that pulls traffic to your website and blog, and know immediately which products and services your market wants, how people want them delivered, and how much they’re willing to pay. Yesterday’s… Read More