Joan Stewart

Dog Tweets—4 tips for writing an effective bio

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 4 tips for writing an effective bio. [Slideshow] http://ow.ly/bzVk0 The industry with the worst websites. [Can you guess which one it is?] http://ow.ly/bzVXc Dumping Facebook? Here’s a step-by-step guide for keeping your friends. http://ow.ly/bwQkU… Read More

How to segment customers with a simple infographic

One of the biggest struggles in marketing is talking directly to every visitor who comes to your website or your Facebook page. That’s true with me because my target audience includes PR pros, small business owners who want do-it-yourself publicity tips, authors who know nothing about book publicity, and rock bands that want more… Read More

Sources needed for story on communication overload

A reporter at a top-tier national publication is exploring communication overload and is looking for people to interview, and smart Publicity Hounds will find ways to weave into the story information about their expertise. Now that everyone has so many different ways to talk to you directly-multiple email accounts, texting, home, work and cell phones,… Read More

What Journalists Want from You

The Publicity Hound’s Tips of the Week Issue #620 June 9, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. What Journalists Want from You 2. Free Training for Authors 3. New Posts at My Blog 4. Hound Video of the Week ================================== 1. What Journalists… Read More

Speaker/author with Parkinson’s needs publicity ideas

Publicist Roberta Stein of Skokie, IL, needs ideas for generating publicity for her client. She writes: Dr. Steven Steinberg, once a practicing dentist with a thriving practice, had his career cut short when a van pulled in front of his bicycle one weekend morning. Badly hurt, he was diagnosed with permanent hand tremors, and later… Read More

6 biggest mistakes of self-published authors

By the time most self-published authors call me, it’s far too late to help them salvage a failed book marketing campaign. Based on the many calls and emails I’ve received over the years, here are the five biggest mistakes I’ve identified in their book campaigns: 1. No Training on How to Write or… Read More

Dog Tweets—9 Phrases We Should Stop Seeing in Tech Journalism

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 9 Phrases We Should Stop Seeing in Tech Journalism. http://ow.ly/bpThq What 3 online newsrooms for mega-big brands are teaching even us little guy show to do very well. http://ow.ly/bqoU0 5 ways journalists can use… Read More

Make it THEIR Idea, Not Yours

The Publicity Hound’s Tips of the Week Issue #619 June 5, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Make it THEIR Idea, Not Yours 2. 5 Ideas for Facebook Photos 3. Infographics for Advocacy 4. Hound Joke of the Week ================================== 1. Make It… Read More