If you’re writing a book, or thinking of writing one, please don’t take the quickest path to the poorhouse. Don’t start writing your next book unless you can identify multiple ways you’re going to make money from it. The answer “I’m going to make money when people buy it at the book store”… Read More
50+ (almost all free) websites to promote events
When it’s time to promote a live or special event, do you rely on the same old websites to spread the word? Posting on Craigslist, Facebook and LinkedIn is a no-brainer. But if you aren’t doing much more than that, you could be missing the smaller niche websites where you can target your ideal attendees… Read More
How to work with a PR firm: 15 do’s and 8 don’ts
The New York Times’ Small business blog has an interesting post about do’s and dont’s when working with a PR firm. Jennifer Walzer, founder and chief executive of Backup My Info!, a company that does online data back-up, discusses her experiences with a PR firm and passes along advice on how to make the relationship go smoothly. You’ve… Read More
Free, colorful data charts for your website, blog
Looking for a graphic to illustrate a blog post you’re writing or a presentation you’re creating? Peruse the archives at comScore Data Mine, a service that offers free statistical data in colorful charts and graphics. If you use one, you must credit the company. This is a new service, judging from the archives, so you… Read More
Experts Directory Listing, No Charge
The Publicity Hound’s Tips of the Week Issue #525 Sept. 28, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Experts Directory Listing, No Charge 2. Promote Facebook, Twitter Offline 3. Look for Bloggers in Magazines 4. Press Release Keyword Phrases 5. Hound Joke of the… Read More
Free press release service offers free press room page
I usually frown on free press release distribution services for three reasons: 1. They seldom “distribute” anything. Instead, they park your press release at their website, to be found—or not—by the search engines. 2. You can’t be certain that the releases are getting into the major news feeds unless you check. 3. It’s next to impossible… Read More
Hang a banner advertising your Facebook Fan Page
By Joan Stewart Don’t just create a Facebook Fan Page, and then forget about all the ways you can promote it offline. Here’s a cool marketing tool that costs little and can attract fans in droves. It’s a simple Facebook banner that you can hang outside your restaurant, storefront, near the entrance to your park or museum, or wherever your… Read More
Latina bloggers a valuable PR tool, survey results show
If you pitch bloggers as part of your PR campaign and you have a topic that ties into parenting, Latino issues, heritage/culture, cooking, recipes, beauty, fashion, art or technology, consider pitching Latina bloggers. Results of the 2010 Latina Bloguera Survey taken by Latinos in Social Media (LATISM for short), show that even though the number of blogueras has been climbing… Read More
Tramp Stamps & Bromance
The Publicity Hound’s Tips of the Week Issue #524 Sept. 21, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Tramp Stamps & Bromance 2. Write to Forbes & AARP Mags 3. Tips for College PR 4. Free Internet Marketing Training 5. One Phone Call =… Read More
Sell books by the truckload: Free call explains how
Dr. Neil Baum, a urologist in New Orleans, tried lots of ways to promote and distribute his book, Marketing Your Clinical Practice. Most of them bombed. And like many other authors, he felt stuck. Then, he thought that perhaps a big pharmaceutical company might want to buy his book in mass quantity and give it… Read More