If you want to launch a publicity campaign and you don’t have the time to do it yourself, it’s time to hire a publicist. Looking for unemployed journalists who need work is one of your best tactics. More about that in a minute. But here’s some general advice about how to prepare for your search. Where… Read More
LinkedIn Adds Recommendations
The Publicity Hound’s Tips of the Week Issue #529 Nov. 2, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. LinkedIn Adds Recommendations 2. 60+ Places to Promote Offline 3. Speak on Cruise Ships 4. Promote a Bistro/Wine Bar 5. Help This Hound 6. Hound Quote… Read More
Garden club needs help naming a winter gardening event
This week’s “Help this Hound” question is from me and my fellow members of the Port Washington Garden Club in Port Washington, Wisconsin: We’re sponsoring our first-ever daylong lecture series on Feb. 26, and we’re looking for a catchy title that will really build the buzz and draw a huge crowd. Guest experts from within and… Read More
Speakers & hobbyists: Get booked on cruise ships
Right now, as you’re reading this, program coordinators for luxury cruise lines all over the world are reviewing the materials they’ve received from speakers who want to get booked to speak on next year’s cruises. There’s still time for you to submit your materials and take advantage of the greatest gig on the seven seas.… Read More
Here’s a handy checklist for writing press releases
The next time you write a press release, use BusinessWire’s handy checklist so you don’t forget key elements of the release. Its 11 pointers include things that are easy to forget like HTML formatting, using keywords and hyperlinks, and including video. (A few days ago, I wrote about 19 opportunities to use hyperlinks in press releases.) The list is… Read More
Use hyperlinks in press releases: Here are 19 ideas
The next time you write a press release, don’t forget hyperlinks. Too many writers do. Or they’re simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, and amplify your message. Used correctly, links can also push consumers to take the action you want them to take,… Read More
Protect Your Online Reputation
The Publicity Hound’s Tips of the Week Issue #528 Oct. 26, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http://www.publicityarticles.net/feed/rss/ =================================== In This Issue =================================== 1. Protect Your Online Reputation 2. Blog Comments Can Invite a Lawsuit 3. Colleges Need Speakers on 17 Topics… Read More
How to Target Zip Codes
The Publicity Hound’s Tips of the Week Issue #528 Oct. 19, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Target Zip Codes 2. Sell Your Blog on Kindle 3. Columnist Needs Source 4. Thrive as an Expert in Any Economy 5. Speak on… Read More
Wine bar/bistro can’t get a restaurant review—ideas?
This week’s Help this Hound question is from Timothy Nishimoto, owner of Vino Paradiso Wine Bar & Bistro in Portland, Oregon: “My business is known as a wine bar, but we are trying to transition into more of a restaurant, meaning we have a full dinner menu, bigger than ever. “But, many people in town still don’t… Read More
How to avoid choosing the wrong date for your event
When I hosted the teleseminar last week on “50+ Places Online to Promote Your Live & Virtual Events to Reach Your Target Market & Pull Sell-out Crowds,” I mentioned briefly that event planners can use online calendar sites to see which events are competing with theirs on a certain date. It isn’t always possible to… Read More