This week’s Help This Hound question is from Bonnie Boots of Tampa Bay, Fla.: “I’m working with a client who offers training for business consultants through a membership site, Consultants Gold. “The faculty is made up of top-shelf experts who’ve successfully transitioned from business executive to independent business consultant. The ideal member for Consultants Gold is a… Read More
Does your “Contact Me” page say “Go Away”?
‘The problem with most “Contact Me” pages is that they’re hard to find and uninspiring. Ideally, your contact information should be in an easy-to-find location on your homepage. Many people bury it a layer or two into the website. My heart sinks when I want to contact someone, go onto their “Contact Me” page and can’t… Read More
Your Local ‘Time Person of the Year’
The Publicity Hound’s Tips of the Week Issue #533 Nov. 30, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Local ‘Time Person of the Year’ 2. Jump on the Kindle Craze 3. Tips for Social Media Events 4. LinkedIn Adds a Share Button 5.… Read More
Tips needed for pulling traffic to heart health website
This week’s “Help This Hound” question comes from Teri Arnold of Norfolk, Wa.: “I work for the American Heart Association in the Mid-Atlantic Affiliate and we are rolling out a new interactive website at MyLifeCheck.org that provides a free health score and personal action plan for ideal health. “You simply plug in your numbers (blood pressure, BMI, height,… Read More
Videos: How 2 businesses deal with bad reviews on Yelp
Last week, I wrote about 11 ways to use Yelp and respond to bad reviews. I just came across these two videos from business owners on Yelp who explain how they handle bad reviews. Jeff D., who owns a wine and cheese shop in San Francisco, explains it here: Here’s what Frank and Paul, auto… Read More
Your Social Media Business Card
The Publicity Hound’s Tips of the Week Issue #532 Nov. 23, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Social Media Business Card 2. Don’t Solicit Reviews on Yelp 3. How to Respond to Bad Reviews 4. Publish an Ebook for the Kindle 5.… Read More
11 ways for small business to use Yelp, respond to bad reviews
If you do business in your own community, start participating on Yelp, the popular social media site that helps people share the best (and worst) of businesses like dentists, hair stylists and car mechanics. If you’re a PR person whose clients are small business owners, incorporate this site into a publicity or marketing campaign. But… Read More
A clever way to satisfy complainers at your blog
If you’re a student of social media, you must follow Chris Brogan, not only for his content, but for the clever ways he keeps readers—and even complainers—coming back for more. In a recent post titled I Wish Chris Brogan Would, he includes 15 links to other blog posts in only five short paragraphs. The post… Read More
Your Own “Seal of Approval”
The Publicity Hound’s Tips of the Week Issue #531 Nov. 16, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Own “Seal of Approval” 2. Yahoo Launches Weekend Edition 3. USA Today’s Health Website 4. Publish an Ebook for the Kindle 5. Promoting a Writing… Read More
Publish an ebook for Kindle, fast: Free webinar 12/1
Three fast facts that show you why publishing ebooks for Amazon.com’s Kindle are such a big deal, especially if you’re an expert in your field: 1. The New York Times is now adding ebooks to its best-seller list. 2. For every 100 hardcover books Amazon is selling, it sells 143 Kindle ebooks. 3. Every ebook… Read More