Sometimes publicity superstars make it look so darn easy. They’re the ones who are popping up time and again on the covers of magazines, as the subject of newspaper columns, and as guests on TV and radio talk shows. What do they know that the other Publicity Hounds, whose pitches are getting no results, don’t… Read More
Late-summer Story Ideas
The Publicity Hound’s Tips of the Week Issue #634 July 31, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Late-summer Story Ideas 2. How to Pitch Chicago Editors 3. Bigger Facebook Photos 4. Hound Video of the Week This Week in the Hound House: With… Read More
Tired of bragging? Reporter wants you as a source
A reporter at a national publication is writing about bragging and is looking for people to interview. Are you sick of all the bragging that people do nowadays—on social media, at work, your kid’s school, etc.? What are the extreme (and hilarious examples)? Have you identified different types of braggers? And how do you cope?… Read More
Make TV Producers Love You
The Publicity Hound’s Tips of the Week Issue #633 July 28, 2012 Publisher: Joan Stewart mailto:JStewart@PublicityHound.com http://publicityhound.com http://www.publicityHound.mobi http://www.publicityhound.net/ (Blog) http://www.publicityarticles.net (Ezine Archives) ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http://www.publicityarticles.net/feed/rss/ =================================== In This Issue =================================== 1. Make TV Producers Love You 2. Add LinkedIn to Quora… Read More
Dog Tweets—How 3 nonprofits are using Pinterest to drive social change
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How 3 nonprofits are using Pinterest to drive social change. http://ow.ly/cw62y 12 wild and crazy ways to find a job in a tough economy, these will make you smile. http://ow.ly/cwoTo 6 steps for conducting… Read More
Identify industry trends using these 7 sources
Any self-respecting journalist, blogger, freelancer, broadcaster and publisher knows the importance of reporting on trends. But when I worked as a newspaper editor two decades ago, I was too busy laying off reporters, slashing the newsroom budget and fielding phone calls from angry readers. Chasing down trends wasn’t even on the priority list. I suspect… Read More
Why face-to-face pitching always beats the phone
Broadcasters who are looking for TV show guests, and journalists on the hunt for experts to interview, love sitting across from potential sources and listening to them pitch. They can see the twinkle in your eye. They can hear the enthusiasm in your voice. They can interpret your body language. And they can tell by… Read More
Use Pinterest as a Blog Magnet
The Publicity Hound’s Tips of the Week Issue #632 July 24, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Use Pinterest as a Blog Magnet 2. Bloggers: Your PR Ambassadors 3. Get on America’s Top TV Shows 4. Hound Joke of the Week This Week… Read More
Pitch the local angle to national stories: 9 examples
When news breaks internationally, nationally or regionally, and you tie into the story in some way, pitch “the local angle” to local bloggers, local weekly and daily newspapers, local TV newsrooms, even local radio. If you’re in one of the 22 states served by Patch.com, the uber-local website, or if you live in the District… Read More
Opportunity for Experts
The Publicity Hound’s Tips of the Week Issue #631 July 21, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Opportunity for Experts 2. Follow My Tips on Pinterest 3. New Posts at My Blog 4. Hound Joke of the Week This Week in the Hound… Read More