The next time you write a headline for a blog post or an article, think of a headline that plants in the reader’s mind an indelible photo, or paints a picture. I found one that I love this morning. It accompanies an article by Vin Montello in one of last year’s issue of The Net… Read More
Look far beyond your topic for publicity ideas
When you’re looking for a publicity opportunity, don’t just concentrate on your core product, service, cause or issue. In many cases, there’s plenty going on inside your organization—or your home—worth sharing. The most recent issue of the Nonprofit Communications Report includes several clever ideas. (Order a free sample of the report here.) “The head chef… Read More
Promote Your Expertise on Quora
The Publicity Hound’s Tips of the Week Issue #539 Jan. 18, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Promote Your Expertise on Quora 2. My Facebook Fan Page is Back! 3. Raise Your Klout Score 4. Heads Up for Event Publicity 5. Top 10… Read More
Twellow: The Twitter Power Tool
The Publicity Hound’s Tips of the Week Issue #538 Jan. 11, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Twellow: The Twitter Power Tool 2. Your Top Twitter Followers 3. Scrawny Budgets for Book Publicity 4. Update Your Bios 5. My Faceboook Fan Page Mess… Read More
6 reasons to use Quora to promote your expertise
Update on April 1, 2011: Malanie Jordan has just written a helpful post that explains more about quora. See “Quora: 7 Reasons Why It’s My New Best Marketing Friend.” The more places online where you can convince people you’re an expert, the more attention you’ll receive and the more traffic you can pull to your… Read More
Pitch unusual angles, like witches, on how to sell a home
The housing market, which is still flat throughout most of the U.S., offers a timely opportunity to pitch stories to journalists, broadcasters and bloggers about unusual techniques for selling homes. This morning’s Wall Street Journal, for example, had a Page 1 story on how The Housing Slump Has Salem on a Witch Hunt Again. Buyers… Read More
7 ideas for publicizing a new construction project
In this lousy economy, almost any construction project makes the front page of the local newspaper. But you still need to think creatively when publicizing a building project. A writer emailed me recently asking how her nonprofit could generate publicity for new construction. Here’s what I suggested: Think beyond traditional media. Waiting for a newspaper reporter or… Read More
7 Ways to Improve Your Blog
The Publicity Hound’s Tips of the Week Issue #537 Dec. 28, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. 7 Ways to Improve Your Blog 2. My Facebook Page is Missing 3. Workplace Columnist Needs Sources 4. Do You Tweet? Be on Twellow 5. How… Read More
6 powerful ways for Twitterers to use Twellow
Looking for people in a certain niche on Twitter, but confused about how to find them? Twellow to the rescue. It’s like the Twitter Yellow Pages, with hundreds of categories and some really obscure niches. I spent several hours there recently looking for people who one of my corporate consulting clients can follow. Twellow grabs… Read More
CEOs: Unusual hobbies, collections? Forbes wants you
Think beyond the office when you’re pitching stories about yourself or your company to journalists and bloggers. If your CEO has an unusual hobby or collection, Kym McNicholas of Forbes wants to know about it. She’s an anchor/reporter for the Forbes Video Network and reports and produces mostly video business stories. She she also contributes to… Read More