Joan Stewart

Let your local media know about major publicity hits

Publicity Hounds usually want to know how to graduate from local publicity to national publicity. But sometimes, if you generate national publicity right out of the gate and you’re fairly new to self-promotion and DIY PR, you might not be able to figure out how to turn that big hit into local media coverage. Easy.… Read More

Dog Tweets — 4 LinkedIn power tools most are using incorrectly

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 7 tips on the care & feeding of the media the day of your special event. http://ow.ly/d6xfG Twitter tips for newbies. http://ow.ly/d6oNk Best Tools To Measure And Improve Your Social Influence… And Klout. http://ow.ly/d7lVR … Read More

Author needs help promoting writing/yoga retreat

This week’s Help This Hound question is from Laura Davis of Santa Cruz, CA: “I’m a seven-time HarperCollins author who now teaches writing in my home area of Santa Cruz, CA. And increasingly in retreat settings. “This past June, I created my first international trip: a two-week writing retreat, featuring daily yoga and adventures in… Read More

7 tips for the care and feeding of media at your event

This is the 17th of 50 Tips for Free Publicity which I’ve pinned on Pinterest. You can follow me there, and repin this by clicking on the red “Pin It” button above. * * * Regardless of how hard you’ve worked on publicity for your special event, don’t even THINK… Read More

Publicity galore for Chamber of Commerce ambassadors

You see them everywhere—in your local weekly newspaper, on the nightly news and on sites like Patch.com. They’re your local Chamber of Commerce “ambassadors” who show up at ribbon-cuttings for local businesses, open houses, parades, awards ceremonies, and other events where the chamber must be represented. They’re no dummies. They know that these events typically… Read More

Dog Tweets—The 5 funniest Twitter accounts

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Why social media is unprofitable for extroverts http://ow.ly/d2PXs Weekly magazines don’t work well in the marketplace anymore. How long before they die? http://ow.ly/cVKzw Do-it-yourself publicity seekers: You must know the difference between a press release… Read More

This question will make the media fall in love with you

Stop thinking of “the media” only as newspaper reporters or magazine editors. That’s so 20 years ago. Start thinking of “the media” as anyone who has a platform from which they can talk about you. That includes bloggers, podcasters, ezine editors, authors, LinkedIn group members, people who answer questions on Quora, your Twitter followers who… Read More