By Joan Stewart The Publicity Hound The next time a newspaper photographer takes your photo, remember the 8 things they hate: Bossy people who demand that other people be included in the photo, so there won’t be hurt feelings. Never tell the photographer whom to photograph. This puts them on the spot. Usually, the photographer… Read More
6 Publicity Tips for Small Businesses
By Joan Stewart The Publicity Hound In a funk because your competitors seem to be snagging all the free media publicity? It’s time to start claiming your share. Here are six publicity tips for small business owners. Tie story ideas to the holidays. Example: A bookstore that’s offering a special program for Valentine’s Day. An… Read More
Quick, Upgrade Your FB Fan Page
The Publicity Hound’s Tips of the Week Issue #543 Feb. 15, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Quick, Upgrade Your FB Fan Page 2. Pesky Facebook Birthday Greetings 3. The Power of LinkedIn Groups 4. You Don’t Need this for Publicity 5. Tips… Read More
Why LinkedIn groups put Facebook groups to shame
With a few exceptions, the Groups function on Facebook has proven to be a monumental time-waster when it comes to promoting your expertise and your business. That’s because Groups have turned into a haven for spammers and many scam Faceboook groups continue to proliferate. Unless a Facebook Group is really serving your needs, you’d be wise… Read More
Is sending birthday greetings on Facebook a time-waster?
A few years ago, when I created my Facebook profile, it was a real high seeing hundreds of birthday greetings flowing onto my profile page on my birthday. Today, it’s like junk mail. Not quite as annoying as “poking,” but so commonplace that I find myself asking, “Why am I doing this??????” It does nothing… Read More
6 ways to romance journalists with your pitch
Let journalists know you care, and they will care about what you know, says publicity expert Jill Lublin. I first heard her say that about 10 years ago, and I’ve never forgotten it because she’s right. When I worked as a newspaper editor and reporter for more than two decades, I accepted and rejected thousands… Read More
9 ways to reconnect with LinkedIn pals who change jobs
When your LinkedIn connections change jobs, that’s the perfect time to reconnect. But you might not always be aware of the fact that a guy you know left one company and joined another, or that a former co-worker was laid off from her job in corporate and started her own business. That’s why I love the helpful photo chart that… Read More
Tomorrow: How to pitch Oprah, GMA, other big shows
Not every Publicity Hound belongs on “Good Morning, America.” Even fewer belong on “Oprah.” If your topic isn’t right for the audiences that watch those shows, don’t even bother contacting the producers. But if it is, you could strike gold. Tomorrow, Steve Harrison will host a free 90-minute teleseminar on the three biggest tips… Read More
Your LinkedIn Power Formula
The Publicity Hound’s Tips of the Week Issue #541 Feb. 8, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your LinkedIn Power Formula 2. Washington Post Book Reviews 3. How to Avoid Corrections 4. If “Good Morning America” Calls 5. Help This Hound 6. Hound… Read More
Bloggers: Participate in Harvard’s blog research & surveys
If you’re interested in how other bloggers manage their blogs, or issues related to blogging, offer to participate in the surveys conducted by Blogging Common, part of the Berkman Center at Harvard University. The center sent me a link to a short survey that took less than 10 minutes to complete, and I’m looking forward to seeing… Read More