Indie authors who market books with passion and energy stand as much chance of partnering with a big retail brand as a best-selling author does. Here’s how L.L. Bean found an outdoors writer through a web search and partnered with her to create a win-win. Read more
No Flimsy Pitches for Guest Blog Posts
The Publicity Hound’s Tips of the Week
– Issue #1311 May 28, 2019
- No Flimsy Pitches for Guest Blog Posts
- Publicize Events with Calendar Listings
- How to Promote Poetry
- Hound Video of the Week
Press Release Tip 54
Press Release Tip 54 Use blurbs within the release Before publishing your book, you should have collected several reviews and “blurbs.” These are short testimonials, ideally from famous people in your niche, about why they enjoyed the book. You can use these blurbs, as well as short excerpts from your book reviews, within your press… Read More
Press Release Tip 55
Press Release Tip 55 How an author promotes a website A. Michael Bloom of Boston, an elder care expert, offers help for caregivers. He hired Nancy Juetten to write a press release for him and used Dan Janal’s Guaranteed Press Releases distribution service. Dan suggested Michael optimize the release for “Boston elder care expert.” That’s… Read More
Press Release Tip 56
Press Release Tip 56 How to promote a book’s second edition When you publish a second edition, you can make as big a publicity splash as you did the first time. This release is about the Second Edition of Dr. Jerald Altman’s child safety book Don’t Stick Sticks Up Your Nose! Don’t Stuff Stuff in… Read More
Press Release Tip 57
Press Release Tip 57 Why photos and graphics are important You’re starting Module 9 and learning how to use photos and graphics, and how to incorporate audio and video into your press releases. Let’s start with photos and graphics. If you think that only the words you write are important, today’s lesson is for you.… Read More
Press Release Tip 58
Press Release Tip 58 Your photo and infographics options Photos: If you’re posting a press release online, or you’re sending it to the media, you have a variety of options on how to make photos or graphics available. (A graphic can include your company logo, a bar chart, pie chart, map, table, etc.) If sending… Read More
Press Release Tip 59
Press Release Tip 59 Give trade magazines generic photos Craig Saunders, the editor of Optical Prism, Canada’s magazine for eye care professionals, says photos are a constant source of irritation for him. He advises Publicity Hounds who want coverage in the trades to send editors a CD or thumb drive every so often with more… Read More
How to Avoid Writing a Flimsy Pitch for a Guest Blog Post
If you want to pitch an idea for a guest blog post, avoid these 8 mistakes that let bloggers know you haven’t taken the time to research them or their blog.
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Press Release Tip 60
Press Release Tip 60 How to write photo captions Write your own captions for photos you send to the media and share on social media. This will increase the chances of an accurate caption. And you’ll be making the media’s job easy. Here are some quick guidelines for writing captions: Identify people in the photo… Read More