Press Release Tip 75 Use keywords in anchor text links When you include links in a press release you’re emailing to the media or to a release that will be posted to your website, don’t miss the opportunity to use keywords in your anchor text links. I see some links that say “click here” or… Read More
Press Release Tip 76
Press Release Tip 76 How to type a “no follow” link Inbound links to your website from other quality sites are part of the criteria Google uses to determine the quality of your site and where it should appear in search results. A “no follow” link tells the search engines not to “endorse” the website… Read More
Press Release Tip 77
Press Release Tip 77 Double-check all links Nothing is more embarrassing than publishing a press release online, or sending it to a media outlet, and realizing that one of the links in your release has a typo. If you’ve uploaded your release to one of the free press release distribution services, you may be out… Read More
Start a Hall of Fame
The Publicity Hound’s Tips of the Week
– Issue #1308 May 7, 2019
- Start a Hall of Fame
- My Favorite Title Generator is Live Again
- Missing Contact Info
- Hound Video of the Week
Colorado Authors Hall of Fame Nominations Close May 15
Talk about a great publicity opportunity for authors and publishers! The new Colorado Authors Hall of Fame honors the legacy of authors with any connection to Colorado. Nominations are open until Wednesday, May 15, for authors: Who were born in Colorado Lived in Colorado Came or come to Colorado as a muse and backdrop to… Read More
Newsjack Small Business Week May 5-11
The Publicity Hound’s Tips of the Week
– Issue #1307 April 30, 2019
- Newsjack Small Business Week May 5-11
- Is Your Email Address a Spam Magnet?
- Get Help Building Your Online Course
- Hound Video of the Week
3 Ways Podcasters Can Promote Your Book
The Publicity Hound’s Tips of the Week
– Issue #1306 April 23, 2019
- 3 Ways Podcasters Can Promote Your Book
- Is Your “About Me” Like a Sleeping Pill?
- When and How to Follow Up Pitches
- Hound Video of the Week
13 Ways to Use the 2019 ‘Black Book’ to Contact Celebrities
“How can I contact Charlize Therone and ask her to endorse my new book on transgender children? I read that she announced that her daughter, 7, is transgender. “ “Our non-profit wants to ask Green Bay Packers quarterback Aaron Rodgers to donate a signed jersey for our silent auction. Who do we call?” “I want… Read More
Press Release Tip 78
Press Release Tip 78 Advantages of paid distribution services This week we’re starting Week #11 and you’ll learn all about press release distribution services. After you’ve written your press release, you can send it to a list of your targeted media contacts. You can also use a press release distribution service, and you’ll find many… Read More
Press Release Tip 79
Press Release Tip 79 The major press release distribution services PRNewswire, BusinessWire and MarketWire are the major players. They offer the most services and the widest distribution. As a result, they usually have the highest fees. Mickie Kennedy’s eReleases and Dan Janal’s Guaranteed Press Releases [affiliate links] are separate services that distribute through PRNewswire. You can… Read More