Stop waiting for your ideal customers and clients to invite you to connect with them on LinkedIn. Go find them! LinkedIn’s Advanced Search feature is like having your own Lt. Columbo right at your fingertips. And it could very well be the most powerful feature on the world’s largest business networking site. If you know… Read More
Use LinkedIn to attract more fans on Twitter, Facebook
One of my goals this year is to do a better job cross-promoting from my website and blog to my social media profiles, and letting people know all the various places where they can find my tips. I use LinkedIn, Twitter and Facebook, almost exclusively for business. But not everyone likes those three sites. Some are… Read More
Email interviews with journalists? 5 reasons to say yes
As more newspapers and magazines cut staff, don’t be surprised if a journalist who you pitch—or one who finds you online—emails you and asks: “I’m writing an article for The Daily Tattler, and I’m pressed for time. Is it OK if I email you questions and, if so, can you provide a response by the… Read More
TV News Departments Want User-Generated Video
When news broke about the Virginia Tech massacre April 16, 2007, some of the first video that people saw from that day didn’t come from professional broadcasters. It came from students who had no training on how to report the news and only one piece of equipment to help them report it: a cell phone… Read More
Hire a Virtual Assistant to Help with P.R., Publicity
Public relations and publicity just got easier, thanks to the exploding virtual assistance industry. That means virtual assistants–independent contractors who help clients with a wide variety of tasks virtually, sometimes from thousands of miles away–are adding publicity-related skills to their offerings. Some virtual assistants are writing press releases, creating and distributing media kits, updating media… Read More
Steal This Headline
The Publicity Hound’s Tips of the Week Issue #542 Feb. 22, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Steal This Headline 2. Startling LinkedIn Statistic 3. No More Boring Tweets 4. Twitter One-liners 5. Help This Hound 6. Hound Joke of the Week 7.… Read More
Authors, the media don’t care about your books
I know that sounds harsh, but it’s true. If you’re trying to generate publicity for your book, you’re going about it all wrong. You should be generating publicity for your expertise. That’s one of the topics I discussed when I was a guest on Stacy Harp’s Blog Talk Radio show for Active Christian Media on… Read More
Why half of LinkedIn users aren’t active on the site
BNET Blogger Jim Edwards wrote about a surprising nugget of information tucked inside the document that LinkedIn included in its initial public offering recently: Most of its 90 million register users don’t visit the site on a monthly basis, or hardly ever use it. In fact, Jim says, the company can’t tell the difference between an inactive… Read More
BBQ restaurant in Philly needs ideas for promotion
Michael Smith of Philadelphia writes: “My brother is the chef/owner of Fletcher’s BBQ, a restaurant that opened in September in a working middle-class neighborhood in the Philadelphia suburbs. “It offers take-out and delivery only. The motto, emblazoned on T-shirts and the menus, is ‘Dig the Pig!’ “My brother already has landed a great story… Read More
Need story ideas? Here are 6 to pitch in March
This time of year, with no major holidays around the corner, you might be hurting for story ideas. Here are several for the month of March, suggested by Shawne Duperon, a TV producer, and me, when we hosted a teleseminar on 116 WOW! Story Ideas from January through June. Remember that if you’re pitching TV, it… Read More