I’ve seen this happen repeatedly and it breaks my heart every time. An author ties up three years of her life and takes out a second mortgage on the house to write, publish, distribute and promote her book. If the book fails, she fails. And she has nothing to show for it. That’s how poor… Read More
Your Book Cover on TV Screens
The Publicity Hound’s Tips of the Week Issue #647 Sept. 11, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Book Cover on TV Screens 2. Ask for a “Fact Check” 3. Promote Your Press Releases 4. Hound Video of the Week This Week in… Read More
Dog Tweets—21 tips for pulling off a spectacular live event
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 21 tips for pulling off a spectacular live event. http://ow.ly/dHgpm Need to hire a marketer? Consider hiring a journalist. http://ow.ly/dGxll 5 things to help you achieve the lion’s share of press coverage. http://ow.ly/dGtGg How… Read More
Authors: Your big advantage on local TV talk shows
UPDATE ON SEPT. 14, 2012: We really rocked the “Get On TV” webinar yesterday. Here’s the replay, including what I think is the best part: Step-by-step instructions on how to write a segment proposal. Access the replay here. * * * Any author who has been booked as a guest on a… Read More
Climb the TV publicity ladder, one rung at a time
UPDATE ON SEPT. 14, 2012: We really rocked the “Get On TV” webinar yesterday. Here’s the replay, including what I think is the best part: Step-by-step instructions on how to write a segment proposal. Access the replay here. * * * Author and life coach Clint Arthur has done an… Read More
Ask journalists to ‘fact check’ stories about you
This is the 21st in a series of “50 Tips for Free Publicity” on Pinterest. If you like it, repin it by clicking on the “Pin It” button above. And share it with your friends and followers on the other social media sites. * * * Journalists don’t want you to… Read More
No Demo Video? No Problem
The Publicity Hound’s Tips of the Week Issue #646 Sept. 8, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. No Demo Video? No Problem 2. LinkedIn’s New Company Pages 3. New Posts at My Blog 4. Hound Joke of the Week This Weekend in the… Read More
Build your expertise, meet CEOs on Quora.com
Smart PR people and publicists encourage their clients to answer questions in their area of expertise at Quora.com, the social media site where you can ask and answer questions on any topic. On my profile page, I’ve answered 43 questions so far and asked two. And in almost every case, I’ve picked up tips… Read More
Dog Tweets—LinkedIn Launches New Company Page Design
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 6 easy steps for authors to build an email list of devoted fans. http://ow.ly/dub4c 14 terrible mistakes you’re making on LinkedIn. http://ow.ly/dtL0b PR Job Opening: Director of Public Affairs, Winthrop Hospital, Mineola, NY. http://ow.ly/doAqL… Read More
Storify: Valuable tool lets PR pros be storytellers
This guest post was written by Harrison Kratz, the Community Manager at MBA@UNC, the new online program that allows students to receive an aacsb online mba degree from the University of North Carolina anywhere around the world. Harrison also sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive, which has collected over… Read More