Authors, experts and consultants who rely only on a handful of revenue streams—such as their books, consulting and speaking engagements—are missing out on lucrative products and services that can create a powerful media empire and get you mountains of free publicity. That’s what Steve Harrison will discuss tomorrow—Thursday, Sept. 27— when he presents the free… Read More
10 worst mistakes bloggers make when using photos
This week’s guest blog post was written by Lesley Ellen Harris, a lawyer, educator and author who has written four books on licensing and copyright issues. Read more about copyright basics at her website at CopyrightLaws.com. Follow her on Twitter at @CopyrightLaws. * * * By Lesley Ellen Harris… Read More
How to pitch your new product to magazines
You’re launching a product and you’re hoping for a big story in a national magazine. You find the editor’s name and email address in one of those expensive media directories. You write a pitch and email it to her. Not so fast! You’re probably pitching the wrong person. If it’s a big magazine,… Read More
Job search expert needs tips to promote job openings
Susan Joyce of Marlborough, Mass., writes: I am a job search expert trying to pull traffic to my blog at Job-Hunt.org and help people connect with jobs in this tough economy. Every Monday is Job Search Madness Day on Job-Hunt.org. Top employers with a large number of open jobs are profiled each Monday, and then… Read More
Your New Product in Magazines
The Publicity Hound’s Tips of the Week Issue #650 Sept. 22, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your New Product in Magazines 2. Add Fun to Your Boring Bio 3. New Posts at My Blog 4. Hound Joke of the Week This Weekend… Read More
Dog Tweets: 8 must-have items in your online press room
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 8 must-have items in your online press room. http://t.co/i2Naxxye 4 Social Media Goals Every Business Should Measure [I love #3]. http://ow.ly/dNir0 How To Get Amazon’s Top Customer Reviewers To Review Your Book. http://ow.ly/dNmyd Authors: Creative… Read More
Speakers: Help meeting planners publicize your gigs
If you do public speaking, help meeting planners with publicity to draw the biggest crowd possible so they invite you back. Each time you have a speaking engagement, offer to write the promotional copy that advertises the event for the group’s flyer. Include a sentence letting people know they can sign up for your free… Read More
21 spin-off products that tie into your book
Authors, don’t make the mistake of thinking that your book is your key revenue generator and that, if you market it correctly, you’ll sell a lot of books and make a lot of money. That seldom happens in the real world. Your book should be a calling card that brings people into your funnel and… Read More
Look for Journalists on LinkedIn
The Publicity Hound’s Tips of the Week Issue #649 Sept. 18, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Look for Journalists on LinkedIn 2. Amazon’s Top Customer Reviewers 3. Two Deadlines Approaching 4. Hound Video of the Week This Weekend in the Hound House:… Read More
Sell Your Blog for the Kindle
The Publicity Hound’s Tips of the Week Issue #648 Sept. 15, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Sell Your Blog for the Kindle 2. How to Pitch a TV Segment 3. New Posts at My Blog 4. Hound Video of the Week This… Read More