The Publicity Hound’s Tips of the Week Issue #550 April 12, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Journalists’ Trick Questions 2. Cross-promote on Social Media 3. Don’t Upgrade on LinkedIn 4. For Non-fiction Authors Only 5. Help This Hound 6. Hound Photos of… Read More
Beware of journalists’ trick questions during an interview
Let’s see how savvy you are when it comes to interviewing with journalists. Which of the following would you consider a trick question: A. “What’s your annual revenue?” B. “I know you feel uncomfortable commenting on that topic, but how about telling me off the record?” C. “What’s the worst business mistake you’ve ever made,… Read More
Marketing tips needed for photos-on-glass company
Matthew Bivens of Gainesville, FL writes: “I work at a startup company called Fracture, which gives people an innovative way to print, mount and display their personal photographs. Send us a photo and we’ll print it on a pane of shatter-proof glass. “We’ve been in business a little over a year, and we’ve received press from various… Read More
13 ways to cross-promote on social media sites
If you’re like me, you sometimes spend so much time and effort trying to understand the minutiae on a site like Facebook, that you forget to let your regular customers know where to find you there. Here are 13 ways to create a trail of digital bread crumbs that will let your friends, followers and… Read More
Betty Boop, Minnie Mouse & Me
The Publicity Hound’s Tips of the Week Issue #549 April 5, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Betty Boop, Minnie Mouse & Me 2. USA Today Adds Women Bloggers 3. How to Create a Facebook Link 4. Snazzy Graphics Package 5. Follow Me… Read More
With apologies to Betty Boop, I’m finding my voice
One of the questions a professional speaker never wants to hear is, “What’s wrong with your voice?” My friends in the Wisconsin chapter of the National Speakers Association started asking that more than a decade ago. They could hear me straining, almost as though I was tightening my throat muscles. I felt it, too, and… Read More
News Powerhouse You’re Not Pitching
The Publicity Hound’s Tips of the Week Issue #547 March 29, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. News Powerhouse You’re Not Pitching 2. Increase Your Klout Score 3. 109 Ways to be Irresistible 4. Meet Me at Author U May 6-7 5. Rewarding… Read More
Add visual pizzazz with this versatile graphics toolkit
If you’re like me, you rush over to one of the stock photo services when you need a graphic for your website, blog, a press kit, a sales page, or a Facebook Note. But even at a buck or two each, you can burn through your credits quickly. I just discovered the really snazzy Marketing Graphics Toolkit… Read More
AP: The news powerhouse you probably aren’t pitching
Quick. Find your media hit list—the list of media you have pitched recently either for your own story idea or one for a PR client. Now, scan the list. I’ll bet you a bag of dog treats that the Associated Press isn’t on the list. That news powerhouse is frequently forgotten by PR people. Yet the AP… Read More
Cool Tool for Local Publicity
The Publicity Hound’s Tips of the Week Issue #546 March 22, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Cool Tool for Local Publicity 2. Answer Your Damn Phone 3. A Facebook “Welcome” Page 4. Pitching Tips from Journalists 5. Help This Hound 6. Hound… Read More