Don Luepnitz of Norwalk, CA, writes: “I am with the Norwalk, CA, Moose Lodge, and we can sure use some help getting the word out and trying to get new people to come down and or join. “We offer dinners, breakfast, bingo, darts, full bar, kids room, and have fundraisers for ourselves and other charites.… Read More
Sample PR contracts included in free ebook
If you’re setting up shop as a PR consultant, and you’ve got your first client, one of the most perplexing problems is obtaining sample contracts, or writing a contract from scratch. But what if you don’t have the start-up money to consult with a lawyer? Problem solved. Kellye Crane, of Solor PR Pro, and Jenny… Read More
Speak in Sound Bites
The Publicity Hound’s Tips of the Week Issue #552 April 26, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Speak in Sound Bites 2. How to Publicize Major Publicity 3. Tips for Better Corporate Photos 4. Teleseminar for Authors Only 5. Don’t Automate Social Media… Read More
Monitor “(your brand) sucks” and do damage control
What nasty things are people saying about you online, even if they haven’t done business with you? Has somebody tried to buy a product at your website, but a glitch in your shopping cart wouldn’t put through the order? Have they called you, left a message, but no one has returned the call? Have they… Read More
Stop automating social media content—More tips May 7
Several years ago, when busy people were looking for ways to save time with social media, they relied on programs like Ping.com to automate their content. Post a status update and Ping could push it out to Twitter, Facebook, LinkedIn, and the other sites you see in the photo at left, with just a click… Read More
15 ways to publicize a major publicity hit
The next time you generate publicity in a major newspaper or magazine, or at a blog, or you get onto a TV or radio show, don’t stop there. You also need to publicize your publicity. That’s what Michelle Tennant of Wasabi Publicity is doing, after landing her client, Landmark Education, in an article headlined Friendly Fight:… Read More
Fail to Prepare? Prepare to Fail
The Publicity Hound’s Tips of the Week Issue #551 April 19, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Fail to Prepare? Prepare to Fail 2. Your Twitter Lists 3. Top-quality Animoto Videos 4. Jack Canfield’s Tips for Authors 5. Promoting Photos on Glass 6.… Read More
Fail to prepare for an interview? Prepare to fail
If you, or your PR client, are interviewing with the media, and you haven’t prepared answers to difficult questions, particularly if you’re in a bad news situation, you’ve blown it. That’s what happened last week when a correspondent for the BBC interviewed Mike Lazaridis, the co-chief executive of Research In Motion (RIM), the Canadian firm… Read More
Piggyback onto the Royal Wedding with 70+ story ideas
Publicity guy Jerry Brown says the Royal Wedding on April 29, between Prince William and Kate Middelton, is the perfect opportunity for Publicity Hounds to “use headlines to make headlines.” He’s right. So here are my story ideas—yours for the taking. Authors who write about the topics below and speakers whose topics tie in should… Read More
Authors, meet me May 7 in Denver; discount ends today
If you’ve written a book or want to write one, don’t miss this rare opportunity to see me in person for a two-and-a-half-hour presentation on how to use traditional and social media to promote your expertise to sell more books. I’ll be presenting on Saturday, May 7, at Author U in Denver. It’s Colorado’s premier two-day authoring… Read More