It was the subject line of Dan Poynter’s email that caught my attention. When I clicked on it, there he was, smiling, in the cockpit of a plane. I couldn’t help but look out the front window and imagine that I was sitting there next to him and that we were ready to take off. … Read More
Dog Tweets—How to use holidays to publicize your hotel, B&B or lodging property
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to use holidays to publicize your hotel, B&B or lodging property. http://ow.ly/eECHT 10 questions to ask when interviewing candidates to manage your social media. http://ow.ly/eEDPM Autumn is a second spring, when every leaf… Read More
Yelp Slaps Sites for Phony Reviews
The Publicity Hound’s Tips of the Week Issue #658 Oct. 23, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Yelp Flags Phony Reviews 2. Promote Your Facebook Page 3. Free Site Lists Your Webinars 4. Hound Video of the Week This Week in the Hound… Read More
7 reasons hotels should respond to bad reviews
That nasty review of your hotel isn’t as bad as the one above, but they still gave you only one star because they found mold on the walls in the bathroom. Or the drunks in the next room carried on all night. Or the surly waitress in your restaurant smelled like cigarette smoke. When you get… Read More
-Steal Somebody Else’s Idea
The Publicity Hound’s Tips of the Week Issue #657 Oct. 20, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Steal Somebody Else’s Idea 2. Go After a Media Sponsor 3. New Posts at My Blog 4. Hound Video of the Week This Week in the… Read More
Dog Tweets—6 times you should call a press conference
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 6 times you should call a press conference. http://ow.ly/evLJC Infogr.am, another cool & free infographics tool (will it put designers out of business?). http://ow.ly/ewiMZ 8 Clever Ways Brands Are Newsjacking the Election for Marketing.… Read More
Let Mari Smith help get your business on track for 2013
Most people know Mari Smith as the Queen of Facebook. Fast Company magazine calls her “The Pied Piper of Social Media.” But her depth of knowledge goes far beyond just those topics. She’s a top-notch business woman who knows that the biggest problem business owners face isn’t their competitors breathing down their necks. It’s time.… Read More
Copycat TV news story: Buy a diamond, get a gun
It pays to be a copycat, especially if you’re after free publicity. When jewelry store owner Harold van Beek, near Cedar Rapids, Iowa, heard that a jeweler in Georgia had gotten publicity for offering a hunting rifle to every customer who bought diamond jewelry, he copied the marketing tactic and found himself on the local news.… Read More
How to Use Instagram for PR
The Publicity Hound’s Tips of the Week Issue #656 Oct. 16, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Use Instagram for PR 2. Let Freelancers Pitch for You 3. Use Social Media to Grow 4. Hound Joke of the Week Where to… Read More
Grab 2013 Editorial Calendars
The Publicity Hound’s Tips of the Week Issue #655 Oct. 9, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Grab 2013 Editorial Calendars 2. 3 Stale Social Media Tactics 3. Must-Have for Your Press Kit 4. Hound Joke of the Week ====================================== 1. Grab 2013… Read More