Publicists, how many more clients do you think you can attract if your name comes up on the first page of Google every time someone searches for a PR person with your expertise? Tom Antion, my Internet marketing mentor, can help. Tom is looking for four select people who have expert skills in certain areas of PR and who are… Read More
Weinergate’s 5 PR Lessons
The Publicity Hound’s Tips of the Week Issue #558 June 7, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Weinergate’s 5 PR Lessons 2. Facebook Best Practices Guide 3. Duck Makes Home at Home Depot 4. Your Biggest Publicity Problem? 5. Inventory Closeout Next Week… Read More
Lulu.com: You get what you pay for, says Book Shepherd
When I shared a link on my Facebook page to the replay of a webinar I hosted recently with Daniel Hall on how to format an ebook for the Nook, Barnes & Noble’s eReader, one of my fans wanted to know if formatting books individually for different eReaders was better than simply using a site… Read More
Nonprofits: Patch.com offers volunteers, free ad space
Don’t view Patch.com only as a news-gathering website for hyer-local news. Last month, when I shared 6 tips for pitching Patch, I didn’t know that nonprofits, community groups and anyone dedicated to a worthy cause can apply for free advertising space and volunteers that come directly from Patch’s staff. It’s called the Give 5 program and… Read More
Piggyback onto Gender-neutral Story
The Publicity Hound’s Tips of the Week Issue #557 May 31, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Piggyback onto Gender-neutral Story 2. Three Nook Books in One Weekend 3. You Can’t Afford Not to Outsource 4. Don’t Forget Meetup.com 5. Inventory Closeout 6.… Read More
How to format your articles, blog posts into a Nook ebook
When you have to constantly crank out content like blog posts and articles to promote your expertise, it’s smart to occasionally step back and take a look at the big picture.Decide how else you can reuse, recycle and tweak your prose so you’re not always starting from scratch. That’s called repurposing content. And it’s important to… Read More
9 ways to use Hubspot’s free marketing charts & graphs
If you want to learn more about marketing, social media, search engine optimization and blogging, you’ll love Hubspot’s newest freebie: a collection of 100 Awesome Marketing Stats, Charts & Graphs. It’s based on original research and data from a variety of sources, including analysis of Hubspot’s 4,500 business customers, surveys with hundreds of small and medium-sized businesses, and dozens of well-respected publications… Read More
Biggest Mistake on Facebook Profiles
The Publicity Hound’s Tips of the Week Issue #556 May 24, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Biggest Mistake on Facebook Profiles 2. Patch Wants More of Your Content 3. Sneaky YouTube Trick 4. Advantages of Nook Books 5. Why They Can’t Find… Read More
12 ways to say ‘thanks’ to a blogger or journalist
The blogger whose audience you’ve been dying to get in front of publishes your guest blog post, letting you strut your stuff to a new crop of potential customers and clients. A journalist who works for your local business journal writes a flattering, error-free feature story on your new business, and it makes the… Read More
Need local publicity? 6 tips for pitching Patch.com
If you need local publicity, and you live in one of 19 states in the United States, or the District of Columbia, Patch.com is almost begging for your pitch. A memo from Patch editor-in-chief Brian Farnham outlines a plan to increase traffic by increasing article production. Patch currently requires every site to post a minimum… Read More