Why is it that some people have so much trouble generating interest in their Facebook pages? Yet other people, like Mari Smith, one of the world’s foremost experts on Facebook, seem to have a big pot of glue that they slather onto their pages and capture whoever happens to stop by? Mari’s glue is in the… Read More
Review of e-readers: WSJ likes the Nook (Is your ebook ready?)
Here’s one more reason to make sure your ebooks are available for the Nook (the Barnes & Noble e-reader) and Amazon’s Kindle. In a review in today’s Wall Street Journal, columnist Katherine Boehret cautions against relying on the iPad if you’re planning to read ebooks at the beach. The iPad’s screen has a glare that’s accentuated… Read More
Attract Rabid Facebook Fans
The Publicity Hound’s Tips of the Week Issue #560 June 21, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Attract Rabid Facebook Fans 2. Why Social Media Doesn’t Work 3. Dreaded Check-passing Photos 4. Land a Corporate Sponsor 5. Promote a Restaurant Reopening 6. Hound… Read More
Facebook, inflight mag titles added to inventory close-out
I thought I had caught all the out-of-date products when I went through my inventory a week ago, to prepare for my close-out sale that’s been under way for a week. But I found two more that I want to offer: 11 Ways to Avoid Missed Opportunities on Facebook (only $5, reduced from $49.95) Because… Read More
Install Google’s +1 Button
The Publicity Hound’s Tips of the Week Issue #559 June 14, 2011 Publisher: Joan Stewart mailto:JStewart@PublicityHound.com http://publicityhound.com http://www.publicityHound.mobi http://www.publicityhound.net/ (Blog) http://www.publicityarticles.net (Ezine Archives) ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http://www.publicityarticles.net/feed/rss/ =================================== In This Issue =================================== 1. Install Google’s +1 Button 2. Inventory Closeout 3. Facebook &… Read More
Do you buy ads? Offer a testimonial for free publicity
I’m all about generating free publicity, so you don’t have to pay for ads. But if you buy ads, here’s a little trick that may very well give you more space—this time for free—in newspapers and magazines, and even online. Offer a testimonial on the power of the ad—how it generated more customers, phone calls,… Read More
Inventory clearance on CDs, transcripts, booklets
Information products can become out of date so quickly, particularly those dealing with social media sites or any type of technology. For that reason, I’m cleaning out my massive inventory and practically giving away more than 20 titles. CD and transcripts, regularly $39.95, are only $5 each, plus shipping. Tips booklets on employee recruitment and retention, regularly… Read More
Restaurant owner needs help with PR for name change
This week’s Help this Hound question is from Timothy Nishimoto, owner of Vino Paradiso Wine Bar & Bistro in Portland, Oregon:”I’m in a PR quandry. I hope you and your readers might be able to give some advice. “Several months ago, you posted my first question in Help This Hound, asking how I could capture media attention for… Read More
Install Google’s +1 button at your website and blog
When Google, the King of Search, gives Publicity Hounds an easy way to let our websites and blogs stand out, we need to embrace it with all four paws. The newest tool is the +1 button, shorthand for “this is pretty cool” or “you should check this out.” You’ll start seeing it popping up on websites and… Read More
Book not done yet? You can finish it in 90 days
Many of my friends have written books, so I’ve heard one sob story after another on how long it takes. One author I know spent four years writing her book, and another frustrating year rewriting, proofreading and doing all the other little things associated with finally getting it onto the shelves in bookstores. If this… Read More