The Internet makes it possible, even for sole proprietors, to compete against their big competitors because there are so many different ways online to promote expertise. One of them is by answering questions in your specialty area. Yes, it’s time-consuming. But it’s a free way to market yourself. Here are the five best places where you should… Read More
TV Interview Emergencies
The Publicity Hound’s Tips of the Week Issue #564 July 19, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. TV Interview Emergencies 2. Why So Many Tweets? 3. Piggyback onto Twitter 4. NYT Writers on Quora 5. Help People Share Your Content 6. Hound Joke… Read More
7 phrases journalists hate hearing when you pitch
The next time you pitch a journalist, remember that what you don’t say is just as important that what you say. Mickie Kennedy of eReleases.com explains why journalists hate hearing these three phrases: 1. “Never seen anything like this.” 2. “When can we expect this to go up?” 3. “I know this isn’t your area,… Read More
What You Must Know About Google +
The Publicity Hound’s Tips of the Week Issue #563 July 12, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. What You Must Know About Google + 2. Don’t Let Interns Pitch 3. Secret Tool to Get Facebook Likes 4. Use Flickr to Promote Your Business… Read More
Appearing on TV? Plan for these 7 emergencies
Pitching yourself to TV talk show bookers or your local TV news directors, and convincing them to say yes, just seems like the hard part. It really isn’t. The far more difficult task is knowing how to respond to the many emergencies that can pop up from the time you’re booked to the second you walk… Read More
5 reasons why PR interns shouldn’t be pitching the media
If you’re lucky enough to be hiring a PR intern this summer, don’t fall into the trap of letting them learn on the client’s nickel. There’s a good discussion at the Get Social PR blog where Rodger Johnson, a PR counselor and blogger, argues in favor of letting interns pitch, with supervision. “Interns need to learn how… Read More
9 ways to use Flickr to promote your business
This guest post was written by David Murton. David has been helping companies build and maintain their online relationships with customers since 2006. He is also a professional writer and webmaster, with a particular interest in the open source Drupal platform. On a more personal note, David is an avid piano and accordion player, drawn especially to… Read More
33 Ways to Attract Facebook Fans
The Publicity Hound’s Tips of the Week Issue #562 July 5, 2011 Publisher: Joan Stewart ========================================= “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. 33 Ways to Attract Facebook Fans 2. The Best Times to Tweet 3. Summer Story Ideas 4. Trigger Thousands of YouTube Views 5. Pitch “If You’re… Read More
The Top 13 self-defeating practices on LinkedIn
If you’re on LinkedIn, and even if you have an impressive number of connections, you might be making critical mistakes that are robbing you of the ability to make those connections work for you. The Business2Community blog lists its Top 10 Self-Defeating LinkedIn Practices, such as a boring or outdated profile, using the site to… Read More
I am Not a Flake
The Publicity Hound’s Tips of the Week Issue #561 June 28, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. I am Not a Flake 2. Use Glue to Grab Facebook Fans 3. Pull Journalists with Video 4. Why You Should Care About Klout 5. Confidence… Read More