If you’re in the path of massive Hurricane Irene, and the home or office that houses your PR business is severely damaged or wiped out by the 115-mph winds and torrential rains, could you continue to conduct business? How to prepare for natural disasters is the stuff they teach in Crisis Communications 101. But many… Read More
How to Follow Up a Pitch
The Publicity Hound’s Tips of the Week Issue #569 Aug. 23, 2011 Publisher: Joan Stewart mailto:JStewart@PublicityHound.com http://publicityhound.com http://www.publicityHound.mobi http://www.publicityhound.net (Blog) http://www.publicityarticles.net (Ezine Archives) ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http://www.publicityarticles.net/feed/rss/ =================================== In This Issue =================================== 1. How to Follow Up a Pitch 2. Reader’s Digest Wants… Read More
3 ways to customize a pitch to journalists & get a “yes!”
The next time you pitch a journalist, will he read your pitch and know that you know who he is, what he covers, and why his audience should care about your story? He will if you customize it. That means sending a pitch that you can’t send to any other journalist because it’s unique to… Read More
A Dirty Word When Pitching
The Publicity Hound’s Tips of the Week Issue #568 Aug. 16, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. A Dirty Word When Pitching 2. Offer Extras & Sweeten the Pitch 3. Attract More Facebook Fans 4. Wanted: Your Guest Blog Post 5. Help This… Read More
Never EVER use this word when pitching—or eat soap
When I worked as a reporter and someone would pitch me, I recoiled when I heard one word in their pitch: “I own a candy store in the Tuttle Street Mall, and I’m trying to get a little publicity for it.” Here’s an even more egregious sin: “I own a candy store in the Tuttle… Read More
Pitch Patch.com for new series on the American Dream
Patch.com, the uber-local news site that operates in more than 800 communities throughout the U.S., wants to hear your story ideas for a new series called “Dispatches: The Changing American Dream.” Stories will run occasionally and will focus on how residents and businesses are dealing with issues such as lack of jobs, foreclosures and debt. “We don’t think… Read More
How can a psychologist market on Facebook and Twitter?
Dr. Karen Hoving of Aurora, Colo., writes: “I have a Ph.D. in Clinical Psychology and specialize in two areas: Bipolar Disorder and Post Traumatic Stress Disorder. “Here’s what I’m doing right now to market myself: A Facebook page. A website. Two blogs: The Couch Trip for general psychology and “Shrinking” Chronic Illness. A monthly… Read More
Pitching journalists? How to avoid ‘spraying & praying’
Raise your hand if you’ve done this: You’ve sent an identical pitch to several journalists. In PR circles, that’s called the “spray and pray” technique. You might even spray it to dozens, perhaps even hundreds, of journalists. And then you pray that somebody will bite. They almost never do. Here’s why: Because it isn’t personalized, journalists can… Read More
Piggyback Onto the Crash
The Publicity Hound’s Tips of the Week Issue #567 Aug. 9, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Piggyback Onto the Crash 2. Make Animated Graphics Quickly 3. Spray & Pray 4. Tips from Rachael Ray 5. How to Promote Hair Accessories 6. Hound… Read More
Rachael Ray, Regis & Kelly execs to share pitching tips
If you’re trying to get onto one of the big TV talk shows, the best place to start is usually at the show’s website. But knowing where to look, and making sure your pitch stands out from all the rest, can be near impossible. That’s why Publicity Hounds who want to be on shows like… Read More