Joan Stewart

Press Release Tip 66 Best tools for keyword research Determining exactly which keywords people use to find you, and which keywords to use in your press release, can be tricky. When I first created this course, I suggested a variety of keyword research tools which proved too complicated for beginners. In this updated version, I’m… Read More

Press Release Tip 67 Don’t stuff keywords Amateur press release writers often try to trick the search engines by stuffing keywords. They do this one of three ways: Stuffing a keyword phrase into the headline even though it sounds like it doesn’t belong there. Repeating a keyword or keyword phrase over and over again. This… Read More

Press Release Tip 68 Use multimedia that include keywords in titles Boost your SEO by including audio, video, photos or images that have keywords in their titles. It gives your press release a little extra Google juice. For example, if were including my head shot within a press release, the title of the JPG would… Read More

Press Release Tip 69 Use hashtags and Twitter handles Tweet4Toys is a campaign sponsored by Social Media Tulsa to benefit The Salvation Army in Tulsa by collecting toys for Tulsa’s forgotten angels. This type of campaign is perfect for sharing on social media. Cheryl Lawson had great success when she used the headline “#Tweet4Toys Taps… Read More

Press Release Tip 70 Your Press Release SEO checklist Before you hit “send,” here’s a quick checklist of how to optimize your press releases for the search engines. Choose only one or two keyword phrases people use to find information about the product, service, cause or issue you’re writing about.  Choose a specific keyword phrase… Read More

Press Release Tip 71 Use a minimum of links Links take people where you want them to go. You can link to things like: Your bio Product pages at your website Free articles or blog posts A report from which you’re quoting Any other website that includes information that’s too long or in-depth to include… Read More

Press Release Tip 72 Use quality links that readers find useful Use links in your release to direct your audiences to content that will help them. Examples include: Product purchase pages. Backgrounders and FAQs for journalists and analysts. How-to information such as a link to a video that demonstrates how to use your product. A… Read More

Press Release Tip 73 Use a link in the call to action Don’t miss the opportunity to tell people exactly what you want them to do, and then provide the link that helps them do it.  This is known as the “call to action” and it doesn’t necessarily have to be at the bottom of… Read More

Press Release Tip 74 Use a combination of anchor text links and navigational links USA Today Staff Directory is an example of an anchor text link. Use anchor text: When linking to your website from the name of your company. When linking deep into your website to avoid a very long link. When quoting from… Read More