Celebrity Publicists: This could be a good opportunity to promote major news about your client like a new CD or book, or very minor news like your client’s birthday party. A top international entertainment news agency has hired freelancer Bill Hooey, a celebrity interviewer, to supply them with short videos of celebrity interviews. Hooey won’t… Read More
Your Lawyer’s Bad Advice
The Publicity Hound’s Tips of the Week Issue #574 Sept. 27, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Lawyer’s Bad Advice 2. Ghost-tweeter Runs Amok 3. If You Can’t Get Reprint Rights 4. This Idiom Drives People Nuts 5. See You in Arizona… Read More
Add volunteer experience to your LinkedIn profile
You can now beef up your LinkedIn profile by adding any volunteer experience, a list of causes that you care about, and any organizations you support. After all, volunteering is as good for your career as it is for those you help. And your volunteer efforts are one more way to generate publicity. Here’s how to add this new… Read More
Today last day for Publicity Summit discount–3 spots left
Today is the last day to take advantage of a price break for attending Steve Harrison’s National Publicity Summit, Oct. 12-15, in New York City. Only three spots are remaining. The price goes up by $1,200.00 after today, Friday, Sept. 23. Apply here. Harrison is admitting 100 attendees who will get to personally meet over 100 top journalists/producers who do… Read More
13 press release topics when there’s nothing newsworthy
One of the biggest myths of press releases is that they must contain news. That was true two decades ago when we wrote press releases primarily for journalists and we had to worry about insulting them with trivia about our business. But now that we post them online, mostly to pull traffic to our websites, we’re… Read More
Pitching Mistake: Calling the media via your assistant
Here’s one of the fastest ways on Earth to let a journalist know that his time isn’t as valuable as yours. Tell your assistant to call the journalist and say something like this: “Hello, Sam. This is Helen LeBeau. I’m Peter Bigshot’s assistant, and he’d like to speak with you. Please hold.” When I worked… Read More
Be Part of a Restaurant’s Name
The Publicity Hound’s Tips of the Week Issue #573 Sept. 20, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Be Part of a Restaurant’s Name 2. Social Media Today Needs Bloggers 3. Three Major Facebook Changes 4. 7 Ways to Land Big Media Appearances 5.… Read More
5 important tips for pitching journalists by phone
If 8 out of 10 journalists prefer to receive pitches via email and not from phone calls, does that mean you should only pitch by email? No, says Jeremy Porter, who wrote a series of Smile & Dial tips for the Journalistics blog recently. They’re an excellent primer for anyone who’s brave enough to call. When I worked in 20… Read More
Peek inside the local TV news biz at TV Spy blog
The one thing that most media outlets do the worst job covering is themselves. That’s why Publicity Hounds who want an inside peek at the personalities and politics at local TV news stations should head over MediaBistro’s TV Spy blog. You’ll find news about: Which anchors, reporters and meteorologists are coming or going at local… Read More
11 best ways to use weekly newspapers for publicity
More than one-third of people who read a weekly newspaper keep it around for a week or more (they tend to keep daily newspapers for four days). On average a weekly newspaper reader will keep a paper for just over four days, and the majority (62.6%) of papers are read by more than one… Read More