Nonprofit marketing expert Sandy Rees Nonprofits looking for the perfect angle for a publicity or fund-raising campaign might be tempted to use the “woe is us in this bad economy” hook. Don’t, says Sandy Rees, nonprofit marketing expert. Not only is it depressing, it doesn’t set your nonprofit apart from all the others that are grousing. If… Read More
What Happened to the Wonder Wheel
The Publicity Hound’s Tips of the Week Issue #577 Oct. 18, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. What Happened to the Wonder Wheel 2. A Fiverr.com Success Story 3. Find Experts & Hot Topics, Fast 4. Publicity Tips for Nonprofits 5. Lunch with… Read More
Find influential experts in pain, or any topic, fast
How would you like to know the hottest topic that experts are discussing right now, online and in traditional media, in your niche? If you’re an expert in pain management, would you ever guess that other experts are taking about bracelets? Yes, bracelets. That’s what Publicity Hounds learned last week during the webinar… Read More
60 Ideas in 60 Minutes
The Publicity Hound’s Tips of the Week Issue #576 Oct. 11, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. 60 Ideas in 60 Minutes 2. Join Hot Conversations Immediately 3. LinkedIn’s Company Pages Widget 4. Best Practices for Facebook Pages 5. What Separates Rich, Poor… Read More
60 free (or almost free) tools for marketing, publicity
Everybody’s talking about Fiverr.com, a website where people tell you what they’re willing to do for $5. If you have a slim budget for publicity, this site could be perfect for you. Among the wacky things people say they’re willing to do (“I’ll write your name in the foam on top of… Read More
What rich authors know that poor authors don’t
Poor authors place their hopes, dreams, sweat, blood and money only into their books. If the book fails, the author fails. Rich authors use the book as a calling card to upsell readers to a wide variety of other products and services like: coaching programs, board games, wall calendars, membership programs, and more. That’s one… Read More
6 ways to promote your retail business before you open
Create a buzz all over town long before your store opens. These days, in a sour economy, businesses opening just about anywhere are major news. So don’t shy away from publicity. Here six ways to promote your retail business before you open. Display a large banner or sign outside your building letting people know you’ll… Read More
PR & Marketing Pros: How to find the most influential people online & offline—within seconds
It used to be easy to find the movers and shakers who were the most influential people within their topic areas. But not anymore, thanks to social media. PR and marketing pros who need to find the heavy-hitter journalists, talk show hosts, bloggers, authors, experts and Facebook users who are discussing a particular topic right now, can… Read More
-Tips for Your 2012 Media Plan
The Publicity Hound’s Tips of the Week Issue #575 Oct. 4, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Tips for Your 2012 Media Plan 2. Your Competitors’ Press Releases 3. How to Find Influential People 4. Don’t Use Facebook’s Links Box 5. Artists Need… Read More
Artists need publicity ideas for water tank mural
Publicity Hound Kate Farrall of San Diego, CA, writes: “I need to get national/international publicity for my two muralist clients who are completing a five-story public art installation this November for the City of Davis, just outside of Sacramento. They have transformed a water tank into 360-degree kinetic art installation. You can see a short… Read More