This guest post was written by author Marcia Yudkin, whose books include, Publicity Tactics and 6 Steps to Free Publicity as well as the new Kindle ebook, The Sound Bite Workbook. She lives in Goshen, MA. Visit http://www.yudkin.com for more information on her work. * * * Snagging an interview makes it possible for you… Read More
Welcome to My Addams Family Basement
The Publicity Hound’s Tips of the Week Issue #580 Nov. 8, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http://www.publicityarticles.net/feed/rss/ =================================== In This Issue =================================== 1. Welcome to My Addams Family Basement 2. Research Reporters Before Pitching 3. How You’re Doing on Twitter 4.… Read More
Help me turn my apple cellar into a video studio
Do you hate recording talking-head videos as much as I do? There. I’ve said it. I hate recording talking-head videos! Here’s why. Before I can hit the “record” button, I must: Clean my home office. This includes ripping all the inspirational post-its and to-do notes from the walls, scooping up papers, notebooks, periodicals and other junk from my… Read More
N.J. biz women, PR ideas wanted for self-published book
Joyce Restaino of Newfoundland, NJ, writes: “We’re on the final push seeking contributing authors for the forthcoming book Jersey Women Mean Business: Big, Bold Business Advice from 100 New Jersey Women Business Owners—Practical Pointers, Solutions, and Strategies for Business, which will be published by Woodpecker Press, a company that helps authors self-publish. “The… Read More
11 qualities to look for when hiring a publicist
At least once a seek, somebody asks, “Where can I find a good publicist?” A far more important question should be, “What are the most important qualities I should look for in a publicist?” Once you know that, then you can start looking. Here are 15 qualities I’ve identified, with help from my readers. Use them… Read More
Make it Easy for People to Donate
The Publicity Hound’s Tips of the Week Issue #579 Nov. 1, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Make it Easy for People to Donate 2. Overused Words in Press Releases 3. ProfNet Leads on Twitter 4. Overcome Publicity Shyness 5. How to Time… Read More
Nonprofit Marketing Tip: Explain all 9 ways people can donate
Does your nonprofit tell visitors at your website all the ways they can donate? During the webinar I hosted yesterday on nonprofit marketing, PR and publicity with nonprofit marketing expert Sandy Rees, one of the participants asked if she should include a “Donate” button on every page of her agency’s website. Uh, of course, we… Read More
Write killer headlines: 102 fill-in-the-blank formulas
The next time you’re struggling with a headline for an article, press release, blog post, a page at your website or a paid ad, whip out this handy five-page cheat sheet and steal one of the 102 headline-writing formulas. Fill in the blank, and you’ve got a killer headline. It’s courtesy of blogger Chris Garrett,… Read More
How long before we’re branded, like cattle, with a “reputation score”?
If you’re on Twitter, Twitter has assigned you a “reputation score.” It has a system in place to gauge who you follow and who the people you follow follow. It uses that information to suggest the “Who to Follow” avatars in the right-hand column of your profile. So far, your score is still a secret. … Read More
Your Twitter Reputation Score
The Publicity Hound’s Tips of the Week Issue #578 Oct. 25, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Twitter Reputation Score 2. A Nonprofit’s Ideal Donor 3. Cool Tool for Getting onto CNN 4. Don’t Solicit Reviews on Yelp 5. For Authors, Speakers,… Read More