I’m honored that book marketing expert Penny Sansevieri asked me to write the Foreword to her new book, Red Hot Internet Publicity. She’s one of my Publicity Hounds, and she presented two fabulous sessions last week at Author U in Denver, where I also spoke. Even though I already hosted a webinar with Penny a few… Read More
Google CEO: “If you’re anonymous, you’re irrelevant” (Google+ training today)
Here’s what Google’s former CEO Eric Schmidt has said can happen to you if you’re not active on Google+. The emphasis is mine: “Within search results, information tied to verified online profiles will be ***ranked higher*** than content without such verification, which will result in most users naturally clicking on the top verified) results. The… Read More
17 enormous advantages of Google+ (training May 9)
If you’re resisting Google+ because you don’t have time, you don’t have patience to learn it, or you don’t think you need it, this should change your mind: Bonus Reason: Google+ currently has 500 million users! Can all those people be wrong? Convinced? Join me tomorrow, May 9, when social media strategist BL Ochman explains… Read More
Google+ no longer optional, it’s mandatory to rank high
If you’re not on Google+ yet, or you’re on it but not doing much with it, consider these sobering facts: Social media strategist BL Ochman says, “Content is, indeed king, and any brand that isn’t producing content on Google+ that people want to read is going to find itself without traffic, fans, or—soon—sales.” Join BL… Read More
Google+: Don’t Fight It!
The Publicity Hound’s Tips of the Week Issue #712 May 4, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Google+: Don’t Fight It! 2. Maximum Publicity in 15 Minutes 3. New Posts at My Blog 4. Hound Joke of the Week This Weekend in the… Read More
Dog Tweets – Twitter Self-Service Ads 101
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Twitter Self-service Ads 101. After spending a year in limited release, Twitter has finally opened its self-service advertising program to the public. The ultimate guide to finding and using images online. Images are a… Read More
San Diego Meetup for dogs a red-hot hit at Mexican Cafe
Holy Guacamole! These two photos tell the whole story of Doggie Date Night each Monday at Fred’s Mexican Cafe in Old Town. The Publicity Hound gives this publicity idea “two paws up–way up” because they turned it into a Meetup, created a Fred Oldtown Facebook Page with lots of photos and distributed the two-sided flier… Read More
Triple the Power of a Headline
The Publicity Hound’s Tips of the Week Issue #711 April 30, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Triple the Power of a Headline 2. Not One of Those $2,000 Deals 3. Inkybee Deadline Today 4. Hound Joke of the Week This Week in… Read More
Headline Writing Tip: Keywords Beat Clever Every Time
I only thought I understood the importance of using keywords in headlines, articles, blog posts and website copy so the search engines could find them. It wasn’t until I took Jeff Johnson’s “TubeTraffic Secrets” course that the light bulb went on: sometimes one or even two keyword phrases in a headline aren’t good enough. This… Read More
How to Wow a Blogger
The Publicity Hound’s Tips of the Week Issue #710 April 27, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Wow a Blogger 2. 7 Steps to YouTube Domination 3. New Posts at My Blog 4. Hound Video of the Week This Weekend in… Read More