If you want publicity in magazines big or small, and you’re targeting a particular reporter or editor, are you checking to see if your media contact blogs? You should be. While thousands of other publicists and self-promoters are all competing for the journalist’s attention via email pitches, many of which end up in the Deleted… Read More
12 bridging statements to use in tough media interviews
One of the best ways to prepare for a difficult media interview is to make a list of a few of the worst questions you can imagine being asked, and prepare responses to each question. It’s easier than you might think, thanks to a bridging statement that “bridges” from the reporter’s difficult question to your… Read More
When It’s OK to Quit
The Publicity Hound’s Tips of the Week Issue #722 June 4, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. When It’s OK to Quit 2. Why Alt Text Is Important 3. Guest Bloggers, Finish the Job 4. Hound Video of the Week —————————————– First, This… Read More
Safety net saves you from Internet marketing rip-offs
Have you evey been invited to a free event hosted by an Internet marketer who promises you’ll walk away a lot smarter, and then you get to the event and find out it’s nothing but a sleazy pitchfest for a $2,000 product? What about those expensive “systems” pushed by Internet marketers who claim they will… Read More
9 book marketing mistakes authors shouldn’t make
If you’ve written a book, or want to write one, you’ll want to read the guest blog post I wrote for The Book Designer Blog titled Do You Know These 9 Huge Marketing Opportunities Even Smart Authors Miss? In the Comments, one reader asked, “How can I get these tips printed on my mouse pad?… Read More
The #1 Question They Ask You
The Publicity Hound’s Tips of the Week Issue #720 June 1, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. The #1 Question They Ask You 2. 9 Mistakes Authors STILL Make 3. New Posts at My Blog 4. Hound Cutie of the Week This Weekend… Read More
7 best articles on how to use “new” press releases
Press releases aren’t dead. Two decades ago, we used them primarily to generate publicity through traditional media. But these days, smart Publicity Hounds use them to reach consumers directly and pull traffic to our websites. The social media press release also makes it easy for bloggers and others to share our news quickly via social media… Read More
When There’s No Time to Blog
The Publicity Hound’s Tips of the Week Issue #719 May 28, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. When There’s No Time to Blog 2. Old vs. New Media Relations 3. Business Photo Tips 4. Hound Video of the Week This Week in the… Read More
Do expert authors need to know this list of 100 words?
The editorial team at EzineArticles.com has published a fascinating and controversial infographic that includes 100 Words Every Expert Author Should Know. I’m curious about what you think about this list. Would you use words on this list in your writing if you didn’t know what they meant and first had to look up… Read More
21 Blogging Shortcuts
The Publicity Hound’s Tips of the Week Issue #718 May 25, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. 21 Blogging Shortcuts 2. 40+ Ways to Contact Google 3. New Post at My Blog 4. Hound App of the Week This Week in the Hound… Read More