One of the best ways to promote your business is to get into other people’s books, which have a long shelf life. Here’s another opportunity to do just that. Fred Hueston and Lyna Farkas of the “Growing Your Business” radio show are writing a book, and they’re looking for stories from business people, entrepreneurs and others.… Read More
Build blog traffic with these 10 tips
Now that you have a blog, how do you drive traffic to it? Colin Delany, whose e.politics blog dissects the craft of social advocacy, passes along 10 excellent tips. To really build a following, he advises blogging no less than every other day. (Stop grumbling that you don’t have enough time!) As he correctly points out, the… Read More
Free press release writing course needs promo ideas
I’m starting a big promotion campaign for my free email course called “89 Ways to Write Powerful Press Releases” and I’m looking for ideas from my Hounds so I don’t miss anything. I’m looking for: —Contact information for bloggers and ezine editors who would be interested in this course. I’ve already contacted many of them, but I want… Read More
Newsletters engage customers
Instead of always hunting for more customers, spend some time on keeping the ones you already have. I love this story at the Vario Creative blog about how a product manager for a legacy software product created a newsletter that really scratched an itch that her customers had—and won their loyalty. I’m assuming she published an ezine, not… Read More
Celebrity endorsements for your book
If you’ve just finished writing a book, don’t think the worst part of the job is finished. If you really want the book to hit the best-seller list, generating endorsements from famous celebrities is a must–not at easy task. Take Jacqueline Marcell, for instance. When she wrote a book about her struggles caring for her father, who… Read More
Find blog content from these 17 sources
If you’re at a loss for something to blog about, check out blogger Patsi Krakoff’s list of 17 sources of inspiration. Patsi and Denise Wakeman, aka The Blog Squad, joined me several weeks ago to host a teleseminar called “How to Pitch the Best Bloggers and Create a Publicity Explosion.” We explained not only how to pitch bloggers with… Read More
Church marketing blog worth a visit
One of the last words I’d expect to see in the title of a blog about church marketing is “suck.” If you need to know anything about how to market your church, visit the Church Marketing Sucks blog anyway, and get over your squeamishness. This fun, content-rich blog is packed with everything you need to know about… Read More
Author reads to kids on YouTube
Author Dora Crow wrote to tell me about a clever way she’s using YouTube to promote her book. She writes: “In order to share the story of Winky & Wonder, I’ve begun reading my children’s book on YouTube as an online ‘Children’s Storytime.’ I uploaded the prologue a few days ago, and today I uploaded the… Read More
Experts, flaunt your expertise in articles
There’s an interesting discussion under way at Chris Knight’s blog at EzineArticles.com about how far experts should go to flaunt their expertise in articles they’re writing. You’ll see my comment there. I said that I don’t hesitate to let the world know I’m an expert. In fact, the positioning statement on the homepage at my website begins: “Publicity… Read More
Blogging easier with these 11 tips
If you’re new to blogging, check out blogger Vincent Maher’s list of 11 tips. As you’ll see from the comments, you’ll never get all bloggers to agree on exactly what their purpose should be, or how they should blog. But Maher’s tips are a good start.