Joan Stewart

Press Release Tip 37 Use bulleted lists Bulleted lists aren’t appropriate for every press release. But when you have information that lends itself to one, use it.  A bulleted list is easy to read because it breaks up big blocks of gray type. Sometimes, you can present “how to” information as a bulleted list within… Read More

Press Release Tip 38 Use charts and tables Use charts and tables within your press release, or link to them, to keep large amounts of information, or statistics, organized and easy to read. I showed you a table in Tip 16.    The best types of charts for press releases are bar charts and pie… Read More

Press Release Tip 39 Use numbered lists Numbered lists easier to read. This press release is from Debra Holtzman, a child safety expert, who posted it online at Expertclick.com  [affiliate link] where she has a subscription and is a member of their Experts Database. Debra can write up to 52 press releases a year and… Read More

Press Release Tip 40 Insert your web address high in the release If you want to pull traffic to your website where people can sign up for a newsletter, or download a report or buy something, don’t wait until the very last paragraph to insert your website address. Insert it several times throughout the release.… Read More

Press Release Tip 41 Pull buyers into your sales funnel The call to action I discussed in Tip 12 doesn’t necessarily have to “ask for the order.” It’s sometimes better to first pull visitors into your sales funnel by offering something for free like a special report or ebook, or a free list of tips… Read More

Press Release Tip 42 Use a landing page If you’re writing a press release and you want the reader to do only one thing as a result of reading your release, and not get distracted, lead them to a special landing page. It’s a stand-alone page at your website, created specifically for the purposes of… Read More

Press Release Tip 43 How to promote a new product Today, you’re starting the first lesson in Module 7 which teaches you how to turn a press release from mediocre to marvelous. You’ll see “before” and “after” samples. Let’s start with a press release about a Colorado company that was the first in the state… Read More

Press Release Tip 44 Skip the self-congratulation Today’s lesson is courtesy of publicity expert Marcia Yudkin, and it comes straight from her excellent online course  “The Press Release Makeover Course.” I love the course because with each “before and after” makeover, she explains exactly what she changed and why she changed it. Marcia’s Makeover #8:… Read More

Press Release Tip 45 How to promote an event Thanks to Melvin E. Taylor, one of my Publicity Hounds, for sending this press release that promotes a summer festival in New York City. This is a case of trying to fit 10 pounds of copy into a 5-pound container. When I first read the press… Read More