Joan Stewart

Press Release Tip 58 Your photo and infographics options Photos: If you’re posting a press release online, or you’re sending it to the media, you have a variety of options on how to make photos or graphics available. (A graphic can include your company logo, a bar chart, pie chart, map, table, etc.) If sending… Read More

Press Release Tip 59 Give trade magazines generic photos Craig Saunders, the editor of Optical Prism, Canada’s magazine for eye care professionals, says photos are a constant source of irritation for him. He advises Publicity Hounds who want coverage in the trades to send editors a CD or thumb drive every so often with more… Read More

Press Release Tip 60 How to write photo captions Write your own captions for photos you send to the media and share on social media. This will increase the chances of an accurate caption. And you’ll be making the media’s job easy. Here are some quick guidelines for writing captions: Identify people in the photo… Read More

Press Release Tip 61 How to use an audio file Record a short audio clip using a smart phone or your computer, upload the file to the cloud or to your website, and link to it from the release. I use Amazon S3 to store Word documents, PDFs, photos, audio and video. Another option is… Read More

Press Release Tip 62 How to use video in press releases Adding video to your press releases is one more way to make your releases come alive and let readers see and hear you. Recording it has never been easier. Use your smartphone or iPad, upload it directly to your YouTube account and use the… Read More

Press Release Tip 63 How to create the social media press release Now that you have all these new ideas for your press releases, how do you incorporate them into a press release neatly, so people can find exactly what they’re looking for? How can you use one release to please journalists and consumers? How… Read More

Press Release Tip 64 Why keywords are important You’re starting Module 10 this week and you’ll learn how to optimize your press releases for the search engines to make it easy for people to find them. You’ll also see some examples of press releases that were optimized. Here’s why search engine optimization is so important.… Read More

Press Release Tip 65 Write for humans, not for the search engines Keyword density refers to the percentage of keywords contained within your press release. In the old days of search engine optimization, we fretted over the rule that said we should shoot for a keyword ratio of 2 to 8 percent within our release.… Read More