The Publicity Hound’s Tips of the Week Issue #598 March 13, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Pinterest: Digital Crack for Women 2. Hottest Topic at IBPA: Ebooks 3. March 30 Deadline for Facebook 4. A Dozen Mistakes Experts Make 5. Grab My… Read More
Pinterest: ‘Digital crack for women’ (Hooked yet?)
Washington Post columnist Petula Dvorak calls Pinterest, the wildly popular social media tool, “digital crack for women.” She’s addicted to it. So are millions of other women. (The guys are finally catching on.) And it’s time for Publicity Hounds everywhere to use this site to pull traffic. Pinterest, a digital pinboard that lets you… Read More
Interest in Pinterest Skyrockets
The Publicity Hound’s Tips of the Week Issue #597 March 7, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Interest in Pinterest Skyrockets 2. Is This Pitch Too Creepy? 3. Don’t Make These Website Mistakes 4. Authors: Why Persistence Pays 5. Grab My CDs for… Read More
Dog Tweets — The very best way to receive a LinkedIn recommendation
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Retailers are missing where the customers REALLY are on Facebook. Are you? http://ow.ly/9saIt Too many authors give up after only 1 publisher rejects their title. Big mistake. Here’s why. http://ow.ly/9uoJu The very best way… Read More
Photos Rule, Video Drools: It’s Photography, Not Videos, That Engage Users
This guest post was written by Julie Anne Herrin, a self-described social media and marketing junkie who ferrets out the latest and greatest in mobile, traditional and social media. She works in marketing and public relations for Zimbio and StyleBistro. You can find her at her blog at CapturingtheCustomer.com and on Twitter at @JulieAnneHerrin. * … Read More
Pinterest: More than just bride’s dresses and cupcakes
It’s been around for two years. But in the last few months, interest in Pinterest, the social media site that lets you “pin” images onto a virtual corkboard, is off the charts. Before you start groaning because it’s one more thing to learn, check out these stats that prove the site, which appeals mostly to… Read More
Publicists, can I buy you coffee in San Francisco?
Attention publicists who are coming to the IBPA Publishing University this weekend in San Francisco. Can I buy you coffee? I’m arriving mid-day on Friday, and I’ll be presenting on three panels on Saturday. But I’m staying over on Saturday night. Email me at JStewart (at) PublicityHound.com and let’s see if we can coordinate our schedules.… Read More
Authors: If publishers reject your book title, don’t give up
When Mark Victor Hansen and Jack Canfield wrote their first “Chicken Soup for the Soul” book, they traveled to New York City to meet with about 12 publishers. Their agent came, too. After two days of shaking hands and discussing the book, not one publisher was interested. “They all said it was a stupid title,”… Read More
Find the name of a blogger’s dog, cat, kid in 60 seconds
Update on March 8, 2012: For years, I have recommended—at this blog, in my articles, in my newsletters, during my webinars, during interviews with other media, in my live presentations and elsewhere—that you NOT pitch a blogger unless you spend time at their blog reading their posts. You must have a good understanding of what… Read More
Dog Tweets — 50 Ways to Get More People to Like your Facebook Page
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 50 Ways to Get More People to Like your Facebook Page | Facebook Tips and Tricks – FanPageFlow. http://ow.ly/9jBz0 Big list of 200 “Write for us” pages. http://ow.ly/9kmjE The mounting minuses of Google+. It’s… Read More