Attention veterinarians, zookeepers, pet store owners, pet sitters, horse breeders, dog trainers, bird-watchers, cat fanciers, fish experts and even those of you who dig creepy-crawly critters like reptiles and amphibians. EzineArticles.com has just created a new “pets” category for your articles. “Pets” used to be a sub-category of “Home & Family,” but there’s so much interest in pets that… Read More
Freelancer needs sources for orthodontic PR article
Freelance writer Cheryl Pickett says a source she was supposed to interview for an article for Orthodontics Magazine backed out on her, and she needs to find another source quickly. “I want to interview a PR rep (possibly two) who handles an orthodontic office. Many offices handle this in-house but a few outsource it and that is the… Read More
Newspaper & magazine columnists, don’t be greedy
A woman who writes a free weekly column for the Sunday business section of a large daily newspaper emailed me last week and detailed the great success she has been having with that column and with her paid syndicated content that’s distributed through an online service. “Additionally, in return for the publicity and traffic, I’m carried in about… Read More
Most successful authors do 7 things differently
For almost two decades, Steve Harrison has worked with more than 19,000 authors. He’s convinced that the most successful authors—the top 3 percent—do 7 things differently than all the others. He’ll explain them all during two free 75-minute telephone seminars today. You can listen at 2 p.m. Eastern Time or 7 p.m. Eastern Time. Steve says you’ll… Read More
Why you should read reporters’ blogs
Any Publicity Hound who wants to build a strong relationship with a journalist should first find out if that journalist blogs. Many reporters blog because they want to. Others blog, grudgingly, because they have to. A reporter’s blog will tip you off to sorts of insider stuff you wouldn’t otherwise know if you read only the reporter’s printed… Read More
USA Today reporters list also offers their articles
Thanks to Fox News reporter Jeff Crilley, for reminding us in his free ezine that Publicity Hounds can find a handy list of all USA Today reporters, along with articles they’ve written. This is a huge time-saver because once you know which reporter you should be pitching, you don’t have to search for articles they’ve written. Once advantage… Read More
PR copywriters: SEO is a great career opportunity
One of the best ways that press release writers and PR people can move ahead, and make more money, is by learning how to write releases not only for humans, but for the search engine spiders. Here’s what Greg Jarboe of SEO-PR, an expert at doing just that, says in this article: “Learning how to use top… Read More
Writing press releases: 9 out of 10 miss this critical element
One of the most valuable elements of a press release—a link that lets the reader click through to a website—is missing from 9 out of 10 press releases submitted to BusinessWire.com, one of their own press releases says. I find that statistic difficult to believe. But based on the press releases that people email to me, I… Read More
Food writers: 10 tips to make your job easier
Food writing isn’t the glamour job everybody thinks it is. That’s why I love the practical tips from food writer Melissa Bradley Diskin on how food writers, restaurant reviewers, bloggers and hospitality reporters who write about food can make their jobs easier. If you’re dying to write about food, either as a freelance food writer or a staff… Read More
Pros-and-cons article template
A great way to promote your expertise is to write product reviews and submit them to online article directories, and to offline publications. Christopher Knight of EzineArticles.com offers a template for a simple “pros and cons” article. The review simply lists the pros and cons of a product. Lots of people write the popular “how to”… Read More