The Publicity Hound’s Tips of the Week Issue #606 April 21, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Wikipedia’s Many Errors 2. Winning Email Subject Line 3. And at My Blog & Mobile Site… 4. Hound Video ================================== 1. Wikipedia’s Many Errors ================================== Here’s… Read More
Wikipedia’s many errors frustrate PR people
Here’s another reason not to rely on Wikipedia as a trusted source of knowledge for anything. A new study published in the Public Relations Journal shows that a stunning 60 percent of articles about specific companies contained factual errors. The research was conducted by Marcia W. DiStaso, Ph.D., co-chair of PRSA’s National Research Committee and… Read More
Take Advantage of Influencers
The Publicity Hound’s Tips of the Week Issue #605 April 17, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Take Advantage of Influencers 2. Get in Touch with Ellen 3. Now THIS is a Publicity Stunt 4. Hound Video ================================== 1. Take Advantage of Influencers… Read More
Don’t Wait to Target a Market
The Publicity Hound’s Tips of the Week Issue #604 April 14, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Don’t Wait to Target a Market 2. Your Reach on Pinterest 3. At My Blog & Mobile Site… 4. Hound Video ================================== 1. Don’t Wait to… Read More
9 ways to use Meetup.com in a publicity campaign
So many of us are addicted to Pinterest, that it’s all too easy to forget about some of the tried-and-true sites like Meetup.com that should be on top of our “must do” lists during a publicity campaign. If you do business locally, or you want to publicize whatever you’re doing in your local market, Meetup… Read More
Dog Tweets—10 Most Common Things being Pinned on Pinterest.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 10 Most Common Things being Pinned on Pinterest. http://ow.ly/a9Ivc When the cops subpoena your Facebook information, here’s what Facebook sends the cops. http://ow.ly/a9HV2 50 Facebook facts that will fascinate small business. http://ow.ly/a9Yv8 Want more readers for your… Read More
How to find your target markets in a publicity campaign
When planning a publicity campaign, consider all your various target markets. And do so, please, BEFORE you start blasting your message to the world. Think you only have one target market? Guess again. Here are the groups you may need to reach: The many people who are in a position to buy your products and… Read More
Author U Extravaganza May 3-5 has all-star lineup
When I attended Judith Briles’ Author U last year as a presenter who taught authors how to use social media to promote their books, I practically filled a notebook while seated in the audience listening to the other speakers. It was a lineup of the best of the best in the publishing industry. This year promises… Read More
Publicist needs ideas for promoting fitness book
Publicist Roberta Stein of Skokie, IL, writes this Help This Hound question: Sandi Berger, my new client, wrote a new book, “Fitnevision: Create Your Lifestyle Vision Starting From The Inside Out.” “At her website, , and in her book, Sandi shares the story that healed her and led to her becoming a personal… Read More
Pinpointing Your Target Market
The Publicity Hound’s Tips of the Week Issue #603 April 10, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Pinpointing Your Target Market 2. Dining with a Journalist? 3. Help This Hound 4. Hound Video ================================== 1. Pinpointing Your Target Market ================================== Your target market… Read More