If you want to get into a big national magazine, you’d better be pitching your idea six months ahead of the publication date. That’s the long lead time for many magazines. But if you wake up tomorrow at 7 a.m. and discover a major story has broken overnight, and you’re the perfect expert to comment… Read More
6 easy ways to find book reviewers, editors on LinkedIn
One of the biggest changes in the world of promotion is the ease with which you can contact journalists, bloggers or writers on social media sites and see a quick response. Many of these same people would let an email pitch languish in their Inboxes forever, unanswered. That’s why LinkedIn is a fast, easy place… Read More
7 reasons the media want your helpful, how-to tips lists
Need publicity but can’t think of any newsworthy stories about your business to offer to journalists? Frustrated because the story ideas you ARE pitching seem to have fallen into a big black hole? If so, turn to the simple tips list, which should be a staple in your publicity campaign and which can get you… Read More
How to Sell Books at Schools
Issue #738 Aug. 10, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue How to Sell Books at Schools Animated Whiteboard Videos New Posts at My Blog Hound Quote of the Week This Weekend in the Hound House: I’m refinishing and painting a long piece of decorative glass in a… Read More
Dog Tweets–How to Make a Marketing Video
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. How to make a marketing video. A beginner’s guide.Ready to start creating videos? Here are 5 quick wins you can knock off your to-do list today. 5 Pinterest Analytics Tools to Improve… Read More
Offer freebies, pull customers with a Twitter whisper campaign
Take a cue from Sprinkles Cupcakes, an oh-so-publicity-savvy cupcake chain that has amassed more than 115,000 followers on Twitter with a “whisper” campaign. Several times a week, it tweets a secret phrase. Customers who go to one of the Sprinkles stores and whisper it get either a freebie or a discount. Buy a cupcake, get a… Read More
This is Better Than Pitching
Issue #739 Aug. 6, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue This is Better Than Pitching Make Slick Video Easy Peasy The Washington Post Sale Hound Video of the Week This Week in the Hound House: I feel like I’m missing summer! I’ve made more than 60 containers… Read More
Use Google Alerts to form relationships with journalists and get valuable free publicity
You probably already know how to use Google Alerts to discover stories that have been written about you or your topic. But do you know how to take the next important step that will practically force journalists to pay attention to you? It’s fairly easy. And Mark Amtower does it regularly. Let Google Do the… Read More
3 Cheat Sheets for Tips Lists
Issue #738 Aug. 3, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue 3 Cheat Sheets for Tips Lists Free Audit for Your Blog Google’s Gmail Slap Hound Video of the Week This Weekend in the Hound House: We shot video on Thursday down by the marina where I live,… Read More
Dog Tweets–7 Reasons Your New Blog Visitors Bounce, and How to Stop Them
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 7 reasons your new blog visitors bounce, and how to stop them.If yours is hovering in the 60 percent range or higher, here are 7 reasons your new visitors might be bouncing,… Read More