One of the best ways to promote your expertise and solidify your brand is by finding your way into other people’s books. Here’s an excellent opportunity for PR, marketing and communications experts to do just that. PR News is looking for contributors for the latest volume of its “Crisis Management Guidebook.“ It wants strong crisis management… Read More
Boring Topics Pull Pinterest Fans
Issue #744 Aug. 24, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Boring Topics Pull Pinterest Fans Where Journalists Drop Clues New Posts at My Blog Hound Video of the Week This Weekend in the Hound House: I went to the Green Baby Packers game again last night, and… Read More
Dog Tweets of the Week–Shocking Social Media Statistics For 2013
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Shocking Social Media Statistics For 2013 Social media growth has been non-stop for the past few years and is almost at the point where it is impossible to imagine the Internet without… Read More
The 14 most powerful words in marketing and publicity
Every time I send an email to the thousands of people on my list, or write an ezine article or marketing copy or a blog post, I refer to the tattered printout on my wall that lists the 14 Most Powerful, Effective Words in Marketing. The list is courtesy of Jeanne Hopkins of HubSpot, and Jamie… Read More
This blogger’s ‘Welcome’ message says, ‘It’s all about you’
When people visit your blog for the first time, do they see a “Welcome” message that communicates value and tells them why they should stay? Or is it all about you? My website is undergoing major renovations. One of the things I’m adding to my to-do list is creating a short “Welcome” blurb along with… Read More
The 7 Deadly Sins of Pitching Journalists and Bloggers
If you want publicity, or you simply want a big-shot blogger to pay attention to you, you can deliver a decent pitch with a little writing talent and some research. Doing your research before you pitch will make them far more likely to cover your story, because you’ll be pitching the right people, not the ones… Read More
Pitch Blind, Invite Blackballing
Issue #743 Aug. 20, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Pitch Blind, Invite Blackballing Patch Lays Off 500 Promote a Blog on Facebook, Twitter Hound Photos of the Week This Week in the Hound House: If you’re gluten free or know somebody who is, make this recipe… Read More
Where Journalists Troll for Ideas
Issue ##742 Aug. 17, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Where Journalists Troll for Ideas YouTube SEO Tips Google+ Cover Image Tool Hound Video of the Week This Weekend in the Hound House: Summer in Wisconsin is so cold that people are actually complaining that they have… Read More
Dog Tweets–11 ways to Use Google Alerts to Get More Visibility Online and Off
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 11 ways to use Google Alerts to get more visibility online and off.Google has a very useful free alert service which can help you get more visibility, both online and offline. 4… Read More
Danger: New Press Release Rules
Issue #741 Aug. 13, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Danger: New Press Release Rules Find Book Reviewers on LinkedIn Fast Track Promo Strategies Hound Video of the Week This Week in the Hound House: I’ll have a seat this afternoon at my Apple store’s Genius Bar,… Read More