Joan Stewart

Press Release Tip 89 How to make the most of this course Congratulations for coming this far. Anyone who has stayed with it to the very end deserves to be called a full-fledged Publicity Hound! In the weeks ahead, don’t feel obligated to do everything at once. And don’t get frustrated if you’re not moving… Read More

Press Release Tip 88 Other ways to use your press release After you’ve posted your press release online and sent customized pitches to media outlets where you want coverage, you can use your press release many other ways: Add a link to all your releases in your online press room or media kit. Link to… Read More

Press Release Tip 87 Follow up the right way If you’re sending a press release by itself or you’re linking to it from customized pitches that you send to a targeted list of media contacts, and if it includes important or major news, you should follow up. Don’t simply ask, “Did you get my release… Read More

Press Release Tip 86 Write customized pitches When your press release has been written, don’t assume it’s going to result in a mountain of media attention. It probably isn’t. That’s why you need to send customized pitches to reporters, editors, TV producers, radio talk show hosts, ezine editors, bloggers and others, even if you’ve paid… Read More

Press Release Tip 85 Proofread your press release Before you hit the “send” button, make sure your press release is 100 percent accurate. That means you must proofread it carefully, not rely only on the spell-check function. Nothing erodes your credibility more than having to issue an embarrassing correction to a press release.  Here are… Read More

Press Release Tip 84 Follow directions Regardless of what press release distribution service you end up using, remember to follow directions carefully when submitting your press release at their website. If they ask you for keywords you want associated with your press release, don’t skip that vital step because it’s one more way the search… Read More

Press Release Tip 83 The 5 best free press release services I no longer discourage publicity-seekers from using free press release services like I did several years ago when I created this course. That’s because I’ve been hearing encouraging news from some of them who have gotten good results. Use caution, however, when choosing a… Read More

Press Release Tip 82 Industry-specific press release distribution services If you want to distribute your press release only to media and others in a specific industry, or to specific types of audiences, you have several choices. They include: Religion Press Release Services CSRWire.com The newswire of corporate social responsibility Hispanic PR Wire EnergyIndustry.Net™ Specializes in… Read More

Press Release Tip 81 A press release service for experts Now that you don’t need a “legitimate” reason to write a press release, you can write dozens of them a year, publish them online, then watch your website traffic and sales soar. But how do you get around the problem of those “per release” charges… Read More