By Gail Mencini The Boys of Summer are on the field. The smell of hot dogs, beer and peanuts waft through stadiums. The sound of the crack of a bat and cheers of the home team crowd resound. What does that have to do with being an author? Everything. Imagine the new baseball rookie in… Read More
3 conspicuous things that are strangling your PR campaign
I’ve been running my own PR business for over 15 years, and not a week goes by that a potential client doesn’t come along and say, “PR just doesn’t work for us. Why should I invest more time and money when we’re not getting a single phone call from the media, or seeing any decent,… Read More
Is Public Relations obsolete?
By Mickie Kennedy Public relations was born in the days when train travel was still a novel and exciting thing. Things have changed since then – businesses, consumers, and the entire public relations industry. It’s gone through many ups and downs and opinions from the general public, both good and bad. But like all business… Read More
Who’s afraid of Sal Monella? 3 tips to nip scary PR fiascos in the making
This guest blog post was written by Linda Rastelli, a New Jersey-based journalist, video scriptwriter, publicist, ghostwriter, editor and author. * * * By Linda Rastelli Months after salmonella-contaminated chicken distributed by a California company sickened people, the dangerous food is still being sold around the country. Reading that in a… Read More
How to publish an ebook on Amazon: Must-know facts
The tremendous proliferation of ebooks has opened up opportunities for self-published as well as traditionally published authors. And as Amazon is the major online book retailer, at least in the U.S., you’ll want your ebooks on Amazon. Here is the good news: Amazon makes this relatively easy to do. Here is the bad news: It… Read More
Author items to include in your New Media Age press kit
I am no longer a big fan of the traditional physical press kit with its glossy paper folder and numerous information/photo sheets placed into the inside pockets of the glossy paper folder. Yet I do think that authors have to consider what could constitute a press kit for our New Media Age. To begin with,… Read More
5 top things to consider before you write and self-publish a book and why publicists should care
1. Why are you writing a book/ebook? If you are an expert in a field, are you writing a book to promote that expertise? If so, your reasons for writing may be different than for a person who wants to “make money” from book publishing. To promote your expertise you will probably want the widest… Read More
5 BS press release facts that everyone thinks are true
This guest post was written by Mickie Kennedy, founder of eReleases Press Release Distribution Service, the online leader in affordable PR distribution since 1998. Grab your free copy of 8 Shocking Secrets Press Release Distribution Firms Don’t Want You to Know, a must-read for the PR professional. Follow eReleases on Google+, Pinterest, Facebook and Twitter. Mickie’s advice… Read More
Content-rich infographics without any number crunching
About This Guest Blogger: Marketing and publicity expert Marcia Yudkin was one of my heroes when I started my business more than 15 years ago. I referred to her book, 6 Steps to Free Publicity, so often that it was threadbare. When you read her instructions below on how to come up with a story line… Read More
5 ways authors can dazzle TV talk show hosts and viewers
This guest post was written by Danny Kofke, a special education teacher from Hoschton, Ga. His love of teaching and finances led him to write two books: “A Simple Book of Financial Wisdom: Teach Yourself (and Your Kids) How to Live Wealthy with Little Money” and “How To Survive (and perhaps thrive) On A Teacher’s Salary.” He… Read More