By Linda Rastelli If you’re a small to mid-sized business or nonprofit with very limited resources, how can you get better publicity and the approval of your customers or donors? Build a relationship that has mutual value. Today cause marketing isn’t just sponsorship. It can truly be a partnership. Beyond Expectations, a Trenton, N.J.-based nonprofit, struggles… Read More
What TV production taught me about creating a message that teases viewers
By Roshanda E. Pratt In a world saturated with content, it can be overwhelming standing out in the crowd. How do you position yourself as an authority? How do you passionately communicate your product or service? Why does this even matter? It matters greatly. Believe it or not, people still want to connect to people with… Read More
Renaming your business? Why it must pass the ‘telephone test’
By Marcia Yudkin In 1994, a young investment banker named Jeff Bezos incorporated a company called Cadabra (after “Abracadabra”) to sell books online. He had second thoughts about the name, however, after talking to his lawyer on the phone one day. “Cadaver?” repeated the lawyer in astonishment. Bezos changed the name of his ecommerce company… Read More
Panda 4.0 didn’t kill the press release, it just refocused it
This is a response not only to this article, but to many others like it, too. By Mickie Kennedy The constant algorithm changes Google is rolling out continually spawn “the sky is falling” mentality from people on message boards and blogs across the net. Don’t believe me? Just Google SEO is dead, linkbuilding is dead,… Read More
20 Things About Publicity True 20 Years Ago and Today – Part 2
By Marcia Yudkin To celebrate the milestone of my book 6 Steps to Free Publicity remaining in print 20 years after its first edition appeared, here is the second part of my post about 20 points about publicity that are as true now as in 1994. You can catch up on Part 1 here. I… Read More
20 Things About Publicity True 20 Years Ago and Today – Part 1
By Marcia Yudkin When the first edition of my book 6 Steps to Free Publicity appeared in 1994, email was something used by nerds, websites were a curiosity and blogs had not yet been invented. To celebrate the milestone that this book remains in print 20 years later, in its third edition, I thought I’d… Read More
How a Pittsburgh pillow company used a marathon to tell its cause marketing story
By Hollie Geitner We frequently advise clients—using a statement coined by leadership expert Simon Sinek—that “people don’t buy what you do, they buy why you do it.” It couldn’t be any truer in the case of American Textile Company. Last year, the company, headquartered in Duquesne, Pa., just outside of Pittsburgh, produced and sold… Read More
5 Smart Ways to Improve Your Internal PR
By Mickie Kennedy When we talk about PR, what comes to mind? Typically, you’re probably thinking about how a company conveys itself to the public. Social media, press releases, newspaper stories, interviews. All those things that can paint your company in a positive light with the public. Any way that you can build your brand…externally.… Read More
3 surprising drawbacks to publicity – and how to tamp down their impact
By Marcia Yudkin In a recent survey I conducted on feelings about “social proof” in marketing, the comments on a question I asked about media coverage made my eyebrows go up. The question asked whether seeing that a local financial advisor had received publicity in national media outlets would make respondents more or less interested in… Read More
How to offer “extras” with your pitch to hook the media
By Roshanda E. Pratt Everyone loves extras. Extra fries, extra time to complete a project, and extra money in your bank account. Just as you and I enjoy a few “extras” so does the local television media you’re pitching. Before we outline the sort of things you can offer as “extras” to land your interview,… Read More