This is a response not only to this article, but to many others like it, too. By Mickie Kennedy The constant algorithm changes Google is rolling out continually spawn “the sky is falling” mentality from people on message boards and blogs across the net. Don’t believe me? Just Google SEO is dead, linkbuilding is dead,… Read More
5 Smart Ways to Improve Your Internal PR
By Mickie Kennedy When we talk about PR, what comes to mind? Typically, you’re probably thinking about how a company conveys itself to the public. Social media, press releases, newspaper stories, interviews. All those things that can paint your company in a positive light with the public. Any way that you can build your brand…externally.… Read More
3 conspicuous things that are strangling your PR campaign
I’ve been running my own PR business for over 15 years, and not a week goes by that a potential client doesn’t come along and say, “PR just doesn’t work for us. Why should I invest more time and money when we’re not getting a single phone call from the media, or seeing any decent,… Read More
Is Public Relations obsolete?
By Mickie Kennedy Public relations was born in the days when train travel was still a novel and exciting thing. Things have changed since then – businesses, consumers, and the entire public relations industry. It’s gone through many ups and downs and opinions from the general public, both good and bad. But like all business… Read More
How to publish an ebook on Amazon: Must-know facts
The tremendous proliferation of ebooks has opened up opportunities for self-published as well as traditionally published authors. And as Amazon is the major online book retailer, at least in the U.S., you’ll want your ebooks on Amazon. Here is the good news: Amazon makes this relatively easy to do. Here is the bad news: It… Read More
Author items to include in your New Media Age press kit
I am no longer a big fan of the traditional physical press kit with its glossy paper folder and numerous information/photo sheets placed into the inside pockets of the glossy paper folder. Yet I do think that authors have to consider what could constitute a press kit for our New Media Age. To begin with,… Read More
5 top things to consider before you write and self-publish a book and why publicists should care
1. Why are you writing a book/ebook? If you are an expert in a field, are you writing a book to promote that expertise? If so, your reasons for writing may be different than for a person who wants to “make money” from book publishing. To promote your expertise you will probably want the widest… Read More