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How to publish an ebook on Amazon: Must-know facts

The tremendous proliferation of ebooks has opened up opportunities for self-published as well as traditionally published authors.  And as Amazon is the major online book retailer, at least in the U.S., you’ll want your ebooks on Amazon. Here is the good news: Amazon makes this relatively easy to do. Here is the bad news:  It… Read More

Author items to include in your New Media Age press kit

I am no longer a big fan of the traditional physical press kit with its glossy paper folder and numerous information/photo sheets placed into the inside pockets of the glossy paper folder. Yet I do think that authors have to consider what could constitute a press kit for our New Media Age. To begin with,… Read More

5 top things to consider before you write and self-publish a book and why publicists should care

1. Why are you writing a book/ebook?  If you are an expert in a field, are you writing a book to promote that expertise? If so, your reasons for writing may be different than for a person who wants to “make money” from book publishing. To promote your expertise you will probably want the widest… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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