By Marcia Yudkin Conflict. Disagreements. Disputes. Differences in perspectives. Not only are these fundamental elements of storytelling in literature and movies, they also represent a key ingredient for coverage of a product, event, company or person in traditional media, blogs, online news and social media. The friction of controversy spurs people to write about or talk… Read More
On TV and Radio, Avoid a Hot Mic That Leads to PR Hell
By Roshanda E. Pratt It has happened to presidents, vice-presidents, CEOs, athletes and even reporters. Those who witness it relish in enjoyment while those on the back end are utterly embarrassed. It’s called being unaware of the “hot mic” and saying something intended to be private. Hot mic situations happen more often than you realize.… Read More
Association of Publishers for Special Sales Needs Leaders to Start Local Chapters
This guest post was written by Brian Jud, an author, book-marketing consultant, seminar leader, television host, President of Book Marketing Works and a partner in Premium Book Company that sells books to non-bookstore buyers on a non-returnable, commission basis. Brian is the author of How to Make Real Money Selling Books (Without Worrying About Returns) and Beyond… Read More
How Authors Can Use a Blog to Promote a Cause or Issue
By Nina Amir As an aspiring or published author, you’ve probably heard this advice: You need a blog. The reasons are always the same. A blog helps you develop your author platform, create a brand, build expert status, and promote your books. But did you know you can do something even more meaningful with a… Read More
How to Survive a Public Embarrassment with Smart Publicity
By Jen Thames The world is moving faster than ever. Everything is online. Smartphones make it possible to record every seemingly private moment. And news travels as fast a tweet. The odds of bad behavior going unnoticed are slimmer than ever. You’ve seen seen those press conferences where a politician or professional athlete delivers a… Read More
How to Use Facebook to Showcase Your Brand
By Ivan Serrano The question on the minds of Publicity Hounds and marketers minds is, “How do we keep up with all the changes in social media?” Facebook, in particular, is notorious for making changes, without warning, that cause previously successful social media tactics to tank. Regardless, this is part of the social media game. Social… Read More
How to ask 10 influencers in your niche a question and turn their answers into shareable content
By Frederik Vincx In December, our company, Prezly, successfully pitched 10 big-name PR influencers to help us create one of our most popular content pieces of all time. In just a few weeks, we received: (and counting.) Joan Stewart, The Publicity Hound, was one of these influencers who was so kind to share a bit of… Read More
How your digital fingerprint can keep you from appearing on the 5 o’clock news
By Roshanda Pratt If you’ve read my guest posts here on The Publicity Hound’s Blog, you know I’m a news hound. While I was snooping around recently, I was reminded of something I need to warn you about when it comes to the media. Nothing is really off limits. In our digital world, it’s much… Read More
Before Titling Your Book, Clear Your Head of 4 Misconceptions about Book Titles
By Marcia Yudkin Whether someone is browsing for something to read online or in a bricks-and-mortar bookstore, they usually notice three things about a book: the cover design, the title and the description of the book. Clearly all three are vital marketing tools. When it comes to the book title, I have run across a… Read More
How to turn your old articles and other printed content into money in the bank
By Barbara Florio GrahamGuest Contributor In the 1970s, I self-syndicated personal essays to newspapers across Canada. In those days, papers purchased only “one-time rights” for their circulation areas, so I was published frequently in six to 10 different papers. Some of these were travel pieces, but most were humorous accounts, and one became my best-seller… Read More