Starting this week, LinkedIn is offering its more than 80 million members a chance to recommend products and services on other companies’ Company Pages, under the Product tab.
The new feature includes only 40 large companies like Hewlett-Packard, Microsoft, Dell, JetBlue, AT&T, Citibank and Volkswagen. But LinkedIn will expand it to include all companies and small businesses during the next week.
This is huge, and every Publicity Hound should be paying attention.
Each time a LinkedIn member endorses your product or services, their recommendation becomes visible to all of their connections and could spread virally. When you promote and curate these recommendations, you have some of the most credible, authentic endorsements of your products.
From what I can see, unfortunately, this doesn’t allow users to actually write anything like when they make a personal recommenation on LinkedIn. All they can do is simply recommend it. When they do, their photo shows up next to a checkmark and the pharase “I recommend this product,” and a link back to their own LinkedIn profile.
Online reviews are becoming increasingly important.
How should you respond to a bad review on other websites? What steps can you take to decrease the chances of a bad reviewing appearing at sites like Yelp? And what can you do to make it easier for your own customers to post glowing reviews about your great products and services?
Tom Antion tackled this topic during his teleseminar on “Reputation Management: How to Build and Protect a Great Reputation Online.”
His strategy is simple.
Create a huge and positive profile for yourself at high-traffic, authoritative sites so that when someone posts something negative about you, the good information comes up higher in the organic search listings. And act quickly to respond to negative reviews.
If you don’t manage your own reputation, somebody else will.
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