Where to learn more

               

Lesson #69:  Where to learn more 

The smarter you become about search engine optimization, the greater your chances of leaving your competitors in the dust. That’s because if you can correctly optimize press releases and any other pages at your website, you’ll get a high ranking in the search engines. 

While researching information for this tutorial, I came across a wide variety of websites, blogs, articles and ebooks that will help you. Here they are, in no particular order:

Click: The Ultimate Guide to Electronic Marketing
This ebook is my bible for Internet marketing and includes a great section on search engine optimization that’s so easy to understand that even non-geeks will understand it.

Reality SEO Blog
Search engine optimization expert Mike Valentine has posted some terrific articles on many different aspects of SEO, including why trading links with people is a waste of time.

SearchRank
Check out the long list of keyword research tools, including some that are free.

SEOBook.com
This blog by Aaron Wall offers marketing tips and analysis on SEO.

Google Ranking Factors
How does Google rank web pages? The algorithms it uses change from month to month and nobody knows for sure, but this page gives some educated guesses. If you’re new to SEO, this might be a better source for your webmaster.

SearchEngineWatch
This blog features news items that keep you up to date on what’s happening with the search engines.

Chat Forums
Got a question about SEO? Curious about what other SEO issue people are buzzing about? Visit an SEO chat forum. Here’s a list.  

Niche Keyword Competition Checker
Spy on your competitors with this free tool that will show you how well somebody’s else’s website is optimized for certain keywords.

Tomorrow: A quick checklist for SEO

Opportunity #69: Retirement

Retiring from your job? Write a press release. I’ve seen lots of press releases from people who retire from government jobs. They mention in the release that they will be doing consulting on the side–a quick and easy way for them to attract clients.

Need help with publicity?
The Publicity Hound’s Resources List includes products and vendors that can help with many aspects of your publicity campaign. You’ll find press release distribution services, publicists, audio experts, ghostwriters and more.

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Lesson 55   Lesson 56    Lesson 57   Lesson 58   Lesson 59    Lesson 60
Lesson 61   Lesson 62    Lesson 63   Lesson 64   Lesson 65    Lesson 66
Lesson 67   Lesson 68

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