In marketing-speak, it’s called social proof. Translated, it means, “Buy this product. Right now. Or you’ll be sorry.”
For authors, social proof includes book blurbs, endorsements and testimonials, three important types of marketing copy.
You find them on the inside flap of a book you’re thinking of buying at a bookstore. You also find them on various pieces of marketing copy, and on Amazon.com.
But which is which?
How long before launch do you have to start hunting for them? How do you find them without sounding needy or pestering people?
Can you use a nice compliment about your book that someone includes in an email without asking their permission?
Book distributor Amy Collins will answer those questions, and more, during a free webinar at 6 p.m. Eastern Time today. Register for Register to listen to the replay of “Book Blurbs, Endorsements & Reviews: How to Collect Them and When to Use Them.”
It’s the first of four weekly training programs to whet your appetite for the Publishing at Sea cruise that Amy and I will be hosting Jan. 18-25 along with book shepherd Judith Briles and social media expert Georgia McCabe. We’re setting sail from Fort Lauderdale aboard Royal Caribbean’s “Allure of the Seas.”
The four of us, aka The Chicks at Sea, will be teaching on the days when we’re at sea. On the days when we visit the Bahamas, St. Thomas and St. Maarten, you’re free to have fun on your own.
But more about that tonight.
Not sure you want to join us in January? Register anyway for “Book Blurbs, Endorsements & Reviews: How to Collect Them and When to Use Them.” You’re going to be swamped in the weeks leading up your launch. Attending our free webinar tonight will help you start gathering social proof long before you launch.
And, unlike many other authors, you won’t leave this important task for the last minute.
See you tonight!
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