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Dog Tweets of the Week–Exceptional Customer Engagement: Audience, Purpose and Quality

twitter bird

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

Exceptional Customer Engagement: Audience, Purpose and Quality
Thoughtful engagement is the way to consumers’ hearts, which makes content an ideal vehicle for cultivating meaningful engagement with customers. According to a Curata study, 87 percent of marketers have indicated that content is a key part of their marketing strategy.

Freelancers: This week’s list of paying markets, from Angela Hoy
These are NOT recycled guidelines. WritersWeekly.com only features original market listings, received from and approved by the editors at each publication.

13 ways to drum up new content ideas
Every writer knows there’s nothing worse than writer’s block. In the realm of blogging, it’s all too common to find yourself asking, “What should I write about today?” or “Will my readers care about this?” 3 ways to drum up new content ideas.

Email 40 times more effective than Facebook and Twitter, survey says.
There is a McKinsey & Co. report stating that email is a far more effective way to acquire customers than all that tweeting and posting and “liking” you’re doing on social media—nearly 40 times more than Facebook and Twitter combined.

Native ads are harming publishers and the brands that use them…
At the very least, native ads do nothing to improve trust. At their worst, readers will tune out trusted content just as they tune out other advertising. InPowered study finds trusted content is 4 times more effective than native ads.

Five Strategies for Promoting Your Business With Video Marketing
Video marketing can be a great tool to promote your small business. But you also realize that making a “great video” is easier said than done. So the $64,000 question is two-fold: how do you make a video that people will want to see? And, how can you use video marketing to promote your small business?  The first thing to remember is that these two questions are inextricably linked.

Twitter rolls out a new design. Includes a small box where you can write your tweet.
Twitter gave its web presence an upgrade today, which it says will mimic its iOS and Android applications. The company tweeted, naturally, that account holders would start to see the new web experience. If you haven’t seen it yet, Twitter is still in the process of rolling it out site-wide.

13 ways to drum up new content ideas
Every writer knows there’s nothing worse than writer’s block. In the realm of blogging, it’s all too common to find yourself asking, “What should I write about today?” or “Will my readers care about this?” If these questions sound familiar, take heart-there’s hope. Below are 13 ideas for drumming up new topic ideas, so the next time you’re stumped, you’ll know what to do!

7 Creative Ways To Use Pinterest To Cross-Promote Your Business
Pinterest is finding its way into the hearts and business plans of countless others struggling to understand the  true value. A unique, image-based networking platform, Pinterest is a tool designed with the creative marketer in mind.

Facebook tweaks algorithm again: Emphasizes outside links vs. “here’s what I did today”
The news that Facebook is changing its news feed algorithm to deliver more “news” has marketers worried about maintaining reach and frequency on the platform. The changes — especially noticeable on mobile — make Facebook more Twitter-like, giving much more weight to links from outside the site, rather than the personal updates that any have associated with Facebook.

by Joan Stewart on January 18, 2014

Filed Under: Content Creation Tagged With: Free Social Media Tools, Marketing, Social Media Trends, Video Marketing

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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