Dog Tweets—Authors: You can’t promote your book on your Facebook profile

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

Effective story-telling for business [Works for PR and during media interviews, too.]
The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: “Writing without conflict is propaganda.”

22 tips for using Pinterest. [Have a strategy. Don’t just pin willy-nilly]
So you may be asking why you should use Pinterest for business. It is because based on its performance, it can become a powerful tool for your business. It may be even better than Facebook.

3 good reasons not to accept LinkedIn invitations to connect only from people who know.
If you are refusing connection invitations on LinkedIn because you don’t know the person who sent you the invitation, you might want to rethink your strategy, particularly during a job search.

Authors: You can’t promote your book on your Facebook profile.
“Social Media KISS (Keep It Simple & Serene) for Authors.” It’s a one-hour call every week that focuses ONLY on the basics.

Hashtags are now part of big brands’ marketing campaigns. [Why not small brands too?]
We are now entering the hashtag era, as evidenced by the half of Super Bowl ads that carried them.

12 best social media conferences to attend in 2013.
Have you been to any of the above events? Which ones are you the biggest fan of? Which invaluable ones did I miss?

Time magazine’s editor offers detailed pitching tips. Don’t miss this one.
Harry McCracken, the magazine’s editor-at-large, discusses good and bad pitches in a recent podcast. PR pros, turn your listening ears on.

Average people love to be comfortable. Rich people find comfort in uncertainty.
Average people think MONEY is the root of all evil. Rich people believe POVERTY is the root of all evil.

The Steveology Blog now accepting guest posts. He’s a major player in social media world.
If you think you have an awesome idea that senior marketers would love, and can live with rejection if I feel it doesn’t meet all the requirements below, you can apply to be a guest author and have thousands of readers and newsletter subscribers to see your work.

13,000 boxes of Girl Scout cookies dumped in landfill. Bad publicity. Scouts HQ seems unconcerned.
A David Goldstein investigation reveals that more than 13,000 boxes of perfectly fine Girl Scout cookies were trashed — rather than donated.