Press Release Tip 89

How to make the most of this course

Congratulations for coming this far. Anyone who has stayed with it to the very end deserves to be called a full-fledged Publicity Hound!

In the weeks ahead, don’t feel obligated to do everything at once. And don’t get frustrated if you’re not moving at a fast enough pace.

If you’ve never written or sent press releases before taking this course, you’re already miles ahead of some professional PR people who have been writing press releases the wrong way for years but don’t know any better.

Here are five tips for putting what you’ve learned into practice:

1. Each week, choose only one thing related to press releases that you want to accomplish. It might be setting up an online media room. Or learning more about search engine optimization. Or thinking of a way you can incorporate audio or video into your press release. This will keep you from scattering your efforts and trying to do too much at one time.
2. Find a press release buddy. It can be someone who works at another company or nonprofit. If you’re an author, it might be another author who writes her own press releases. Critique or proofread each other’s releases. Or just brainstorm ideas for new ones.
3. If your press releases don’t result in immediate inquiries from the media, don’t worry. Remember, you’re writing them not only for journalists, but for consumers.
4. If you get a great media hit, or a speaking engagement or a big sale as a result of a press release you learned how to write from this course, please let me know about it.
5. If you get stuck, remember you can take advantage of a Rent My Brain session. I can critique your release and make suggestions on how you can rewrite it. 

Now, can I ask you for two favors?

Favor #1:
If you liked this course, I’d love a testimonial I can use at my website. A video testimonial would make my tail wag! If you get a great media hit, or a speaking engagement, or a big sale as a result of a press release you learned how to write from this course, please let me know about it. If you didn’t like the course, please explain why. You can email me with feedback.    

Favor #2:
I’d love it if you’d share information about the course with your social media followers. 

If your struggling with writing #pressreleases, @PublicityHound has an in-depth free course that will make you a press release expert. No opt-in required. Several dozen sample press releases, before-and-after samples, SEO tips, and a special section for authors.

Opportunity #89 to write a press release: A visit by a celebrity or public figure

If a celebrity or well-known person is visiting you or your company or organization, write a press release, even if their appearance isn’t open to the public.