Press Release Tip 84

Follow directions

Regardless of what press release distribution service you end up using, remember to follow directions carefully when submitting your press release at their website.

If they ask you for keywords you want associated with your press release, don’t skip that vital step because it’s one more way the search engines will be able to find your release.  

Finally, don’t forget to have someone proofread your release.  Like most people, I can’t catch my own mistakes, especially if I’ve written and rewritten a release many times. Recruit a proofreading buddy and review each others’ press releases and marketing copy. You can probably find one among your social media followers.  Learn more about proofreading in the next lesson.

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Next: You’ll begin Module 13 and learn what to do with your press release after you’ve written it.