Press Release Tip 81

A press release service for experts

Now that you don’t need a “legitimate” reason to write a press release, you can write dozens of them a year, publish them online, then watch your website traffic and sales soar.

But how do you get around the problem of those “per release” charges if you want to send lots of releases through a press release distribution service?

Expertclick.com is a business referral website where experts, speakers and expert witnesses are found by journalists for media interviews, meeting planners for speaking engagements, and lawyers who can provide trial testimony. Use this affiliate link for a 15 percent discount on any membership.

A membership includes:

• 52 press releases at NewsReleaseWire.com per year, with the ability to add audio and video clips to your releases. 
• Your releases syndicated to Google News and Lexis-Nexis and the headlines emailed to 12,000 plus journalists.
• Your listing in the printed Yearbook of Experts®
• A Year’s profile at ExpertClick.com, with a link to your website, four graphics, and up to 1,000 words on-line.
• Your own Expertclick Press Room that allows you to send releases; include your blog, Twitter, LinkedIn and YouTube accounts, plus you get a speaker bureau Platform page. Here’s a sample press room.
• Cross indexing on up to 18 topics to other experts, in-print & on-line
• An interactive journalist question system.
• Search engine optimization 
• Member Handbook mailed by Priority Mail as soon as you join

Here are three newer features:

1. The ability to send a video news release.
2. The ability to send a PIN release, similar to Pinterest.
3. You can include multiple YouTube and Soundcloud embeds within the same release. Here’s a sample.

Don’t forget to use this link for your 15 percent discount.

Kathy Huston, editor of Advantages magazine, found me in the Expertclick database and interviewed me for an article on blogging. That’s another advantage of the service. Your profile is added to the database that’s regularly searched by journalists.     

Opportunity #81 to write a press release: Special events

A press release promoting the event can include all the details such as time, date and ticket prices, as well as frequently asked questions and information about how to become a volunteer. After the event, write about how much money you raised, awards you gave, prizes winners, and event highlights. Special events also include online events such as an author’s blog tour, a special Facebook Live event, and a Twitter chat. 

Next: Industry-specific press release distribution services.