89 Ways to Write Powerful Press Releases
Learn 89 Powerful Press Release Writing Tips
to Generate Valuable Publicity
This free tutorial of 89 lessons shows you how to write and distribute press releases the new way—not only for journalists, but for potential customers and anyone else who needs what you are promoting. It’s the best tutorial you’ll find anywhere. Once a day, for 89 days in a row, I will email you:
- One lesson on how to write or distribute a press release that anyone who is interested in your topic, including the media, will find helpful. This is the real meat of the tutorial and the part most people struggle with–-even professional PR people.
- One powerful and effective opportunity to write a press release. For example: If you create a new product, that’s one opportunity. You’ll get 88 more.
You’ll learn not only the basics of good press release writing for online and offline publicity, you’ll also see examples of excellent press releases.
Every Tip in the Email Tutorial is Free
I’m publicity expert Joan Stewart, a.k.a. The Publicity Hound. Here’s why I’m the best person to teach this course.
I worked as a newspaper editor and reporter for 22 years and accepted and rejected thousands of press releases. I left newspapers and started my own business almost two decades ago. And since then, I have stayed on top of all the important changes in press releases–-and explained how to use those changes to your advantage.
I created this free tutorial because you must know how to write a press release before you can launch a successful publicity campaign. More than 6,000 people have taken this course and dozens of them have recommended it enthusiastically.
If you’re not writing and distributing your releases on the Internet, you’re missing valuable opportunities to reach not only journalists, but potential customers and anyone who is interested in what you’re promoting.
All you have to do is fill out the form above, or at the bottom of this page. You will see the first tip in your email box within 15 minutes.
I Will Guard Your Privacy
I will never, ever sell, rent or give away your email address to a third party. Period. Promise.
If you decide you no longer want to receive the tips, you can opt out at any time.
Here’s What You’ll Learn
You’ll learn all the basics, and many advanced lessons that will generate thousands of dollars in free publicity, calls from potential customers who find your press release online, and even requests from journalists who want to interview you.
Week 1:
Why you must stop writing the standard “old school” press release aimed only at journalists and start writing press releases that your buyers can find online…also, essential questions you must ask yourself before you start to write.
Week 2:
The 6 major parts of a press release–I’ll dissect it so you know the basics.
Week 3:
How to write the first kind of press release that announces routine news like winning an award or getting promoted.
Week 4:
How to write the second type of press release that announces bigger news, encourages potential customers to visit your website or call you, and entices journalists to contact you for an interview.
Week 5:
How to write compelling headlines that command attention, including the 5 worst headline mistakes you can make.
Week 6:
Tips on how to keep information in the body of your press release organized and easy to read, and how to write the press release in such a way so that it encourages people to buy from you…TODAY.
Week 7:
“Before” and “after” examples of bad press releases that were rewritten to become great press releases.
Week 8:
More examples of great press releases, what makes them great, and lessons you can learn from them when writing your own press releases.
Week 9:
Tips for using photos to accompany press releases so you start hearing people say “I saw your photo on Facebook” and so potential customers can see exactly what you’re promoting.
Week 10:
How to optimize your press release for the search engines so journalists and everyone else who needs information about what you’re promoting can find it online quickly.
Week 11:
The best options for distributing your press release so it gets the greatest exposure possible and pulls traffic to your website.
Week 12:
What to do after you’ve written your press release so it does double and triple duty.
Week 13:
Final thoughts, now that you know what you’re doing.