I cheered when I read Rosalind Gardner’s excellent article on “The Worst Mistake Internet Marketers Make.” <\/p>\n
It’s the<\/strike> also the worst mistake Publicity Hounds make:\u00a0Failing to capture\u00a0people’s email addresses at their websites.<\/p>\n
Yesterday and today, I drove home this point during the first two days of Publicity Hound University. What good is a story about your company on the front page of USA Today if\u00a0all the resulting traffic\u00a0comes to your website, then leaves, without you ever knowing who was there?<\/p>\n
Building a list and mailing an ezine<\/a> like I do each week gives you a chance to keep emailing valauble information that lets people know, like and trust you—and eventually buy from you. I love the Hover Ad Generator<\/a>,\u00a0the HTML coding that creates the box that bounces down from the top of the screen at my website and asks people for their email address. \u00a0\u00a0\u00a0\u00a0<\/p>\n If you’re not capturing email addresses, what are you waiting for?<\/p>\n","protected":false},"excerpt":{"rendered":" I cheered when I read Rosalind Gardner’s excellent article on “The Worst Mistake Internet Marketers Make.” It’s the also the worst mistake Publicity Hounds make:\u00a0Failing to capture\u00a0people’s email addresses at their websites. Yesterday and today, I drove home this point during the first two days of Publicity Hound University. What good is a story about\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":612,"footnotes":""},"categories":[612],"tags":[622],"class_list":{"0":"post-999","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-building-traffic","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=999"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/999\/revisions"}],"predecessor-version":[{"id":40707,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/999\/revisions\/40707"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}