The Publicity Hound’s
\nTips of the Week
\nIssue #629 July 10, 2012<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Invite Anchors to Emcee<\/p>\n
2. Why You Should be on Pinterest<\/p>\n
3. What Journalists Want from You<\/p>\n
4. Hound Video of the Week<\/p>\n
This Week in the Hound House:<\/p>\n
Crafters, Gardeners and Scavengers, check out the pretty photos
\nof the 19 glass flower plates my sisters and I made for our
\ngarden last week. Then follow my step-by-step directions at my
\nblog at http:\/\/publicityhound.net\/?p=11851 and make your own
\nstunning garden art.<\/p>\n
======================================
\n1. Invite Anchors to Emcee
\n======================================<\/p>\n
This is about as close as you can get to guaranteed TV coverage
\nfor your event.<\/p>\n
Invite a local TV anchor to emcee it. If you can’t get an anchor,
\nask the often-forgotten meteorologist.<\/p>\n
TV stations love putting their on-air stars at these events
\nbecause it shows they’re involved in the community. And smart
\nPublicity Hounds work opportunities like this into their 12-month
\nmedia plan.<\/p>\n
I’ve seen some pretty lame events covered on the 10 o’clock news
\non Saturday night. Not because they deserved the air time, but
\nbecause somebody from the station served as an emcee or judge.<\/p>\n
Many local stations ask you to complete a request form that you
\ncan find at their website. If you can’t find a form, call the
\nstation and ask for the community affairs director.<\/p>\n
TV producer Shawne Duperon knows every trick in the book for ===================================== Pinterest users are power shoppers. They have upscale tastes. And Studies show that people are more apt to buy from a website they That’s one of the things I’ll be teaching the Iowa Newspaper If women comprise most of your target audience, you should be Photos of what you sell, or of things tied to what you sell. If Oh, did I mention that almost 1 out of 4 Pinterest users has an Start pinning before your competitors beat you to it. Grab my ==================================== Here are four things journalists want:<\/p>\n –Your attention. So pay attention to them on the social media –Your understanding of what they cover. If you don’t know, one –Know topics and issues important to them. They’re dropping –Comments about their work. Reply to a tweet. Comment on a I explain four more things journalists want from you in the video ==================================== What baby needs a rubber ducky when he’s got a real live dog to http:\/\/www.youtube.com\/watch?v=GMuZdN84PJg<\/a><\/p>\n Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #629 July 10, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Invite Anchors to Emcee 2. Why You Should be on Pinterest 3. What Journalists Want from You 4. Hound Video of the Week This Week in\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[111,131,19,27],"class_list":{"0":"post-993","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-pinterest","8":"tag-pitching-to-journalists","9":"tag-pitching-to-reporters","10":"tag-social-media","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=993"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/993\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\ngetting local TV coverage for yourself, your company, or your
\nevent. She shared them all, including some fabulous story ideas
\nto pitch near Labor Day, during the teleseminar “How to Get on
\nthe Local TV News Tomorrow.” You can access the audio recording
\nor the electronic transcript at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/getinthenews.htm<\/a><\/p>\n
\n2. Why You Should be on Pinterest
\n=====================================<\/p>\n
\nthey love a good deal on high-end products.<\/p>\n
\nfind on Pinterest than from a website they find on Facebook.<\/p>\n
\nAssociation this week when I present a webinar on how newspapers
\ncan use Pinterest to engage readers, showcase their journalists’
\nbest work and make advertisers love them.<\/p>\n
\npinning, too. What to pin?<\/p>\n
\nyou specialize in custom-made curtains and drapes, pin photos of
\nrich fabrics, elegant drapes you see elsewhere, home furnishings,
\ndream kitchens where your curtains might be hung, and anything
\nelse that would appeal to your ideal customers.<\/p>\n
\nannual household income of $75,000 a year or more?<\/p>\n
\nstep-by-step guide on “How to Use Pinterest to Generate Clicks,
\nTraffic, Links, Leads and Sales” at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/pinterest.htm<\/a><\/p>\n
\n3. What Journalists Want from You
\n====================================<\/p>\n
\nsites.<\/p>\n
\nof the best ways to find out is to read their Twitter feeds.<\/p>\n
\nclues left and right on Twitter. Follow the trail of bread crumbs
\nthat leads to publicity.<\/p>\n
\nstatus update on their Facebook page. Send the message “I care
\nabout you” instead of “I want something from you.”<\/p>\n
\nreplay of the webinar “How to Use Social Media Sites to Connect
\nwith Journalists.” This is a powerful way to communicate with
\nreporters, editors, broadcasters, sports writers, bloggers and
\nothers, even if they don’t respond to your email pitches. Learn
\nmore about the webinar at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/journalistsonsocialmedia.htm<\/a><\/p>\n
\n4. Hound Video of the Week
\n====================================<\/p>\n
\nplay with at bath time?<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs: http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n