![](\"http:\/\/www.cheap-chic-weddings.com\/images\/stepanie2.jpg\")
This is in honor of June brides everywhere.<\/p>\nThis is in honor of June brides everywhere.<\/p>\n
It’s the Toilet Paper Wedding Dress Contest, sponsored by Cheap-Chic-Weddings.com,<\/a> a home-based business in Boca Raton, Florida that exists primarily to generate revenue from Google Adsense ads, sell a few products in its small online store, and sing the praises of cheap weddings.<\/p>\n To draw traffic to the website, owners Susan Bain; her mother, Roxie Radford; and sister, Laura Gawne sponsor the contest that’s under way right now.\u00a0The deadline for entries is July 31.\u00a0First prize is $500 cash.<\/p>\n If you didn’t know any better, you’d think many of the winning gowns from the past two years came right out of the glossy bridal magazines.<\/p>\n Take a look for yourself at the 2005 winners<\/a> and the 2006 winners.<\/a><\/p>\n When I saw the photos, I was convinced the women actually wear their toilet paper gowns at their weddings, but Sue says that isn’t the case.\u00a0 So why do the women go through all that trouble?\u00a0<\/p>\n “I want to believe that the majority of people who enter probably visit our website a lot,” Sue said.\u00a0“Some of these people have very small budgets. To them, winning $500 is a lot.\u00a0They come back and tell us they spent it on their wedding.\u00a0I think they’re motivated by the money, but these are crafty, very talented people.”<\/p>\n Here’s the best part. The entire promotion campaign costs a paltry $200.\u00a0They hired Paul J. Krupin from Direct Contact<\/a> to write and distribute one press release.<\/p>\n News of the contest showed up in several magazines’ online versions including Glamour, Yahoo’s The 9, “and in tons of newspapers all over the country, from Sacramento, California to southern Florida where we live,” Sue said.<\/p>\n Feeling creative?\u00a0Like you’re on a roll? Check out this year’s toilet paper contest rules<\/a>.<\/p>\n Then think about what kind of a fun contest your own organization can sponsor.\u00a0You’ll get many more ideas for great contests in “Special Report #18: Clever Contests That Will Tempt Reporters to Call.”<\/a><\/p>\n Thanks to Publicity Hound Gail Kent of Newport News, Virginia for tipping me off to this one.<\/p>\n","protected":false},"excerpt":{"rendered":" This is in honor of June brides everywhere. It’s the Toilet Paper Wedding Dress Contest, sponsored by Cheap-Chic-Weddings.com, a home-based business in Boca Raton, Florida that exists primarily to generate revenue from Google Adsense ads, sell a few products in its small online store, and sing the praises of cheap weddings. To draw traffic to\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[203,605,619,13,607],"class_list":{"0":"post-992","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-contests","8":"tag-news-events","9":"tag-photos-graphics","10":"tag-press-releases","11":"tag-promotions","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=992"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/992\/revisions"}],"predecessor-version":[{"id":41087,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/992\/revisions\/41087"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}