{"id":9867,"date":"2011-12-08T13:55:59","date_gmt":"2011-12-08T13:55:59","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=9867"},"modified":"2011-12-08T13:55:59","modified_gmt":"2011-12-08T13:55:59","slug":"piggyback-pr-onto-baldwin-celebrities-behaving-badly","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/piggyback-pr-onto-baldwin-celebrities-behaving-badly\/","title":{"rendered":"Piggyback PR onto Baldwin & celebrities behaving badly"},"content":{"rendered":"

\"words<\/a>Another case of a celebrity behaving badly, and another opportunity for Publicity Hounds in a variety occupations to generate some PR by tying into this story.<\/p>\n

This time, it’s Alec Baldwin who was kicked off an American Airlines plane on Tuesday for refusing to stop playing Zynga’s Words With Friends<\/a> on his phone. \u00a0The plane was parked at the gate and the seat belt light was still on.<\/p>\n

When Baldwin was asked to turn off his phone, things got ugly. He stood up,\u00a0took his phone into the plane’s lavatory, slammed the door and started yelling at the crew.<\/p>\n

Here are 7 ways you could piggyback onto that story:<\/p>\n

    \n
  1. Why are airline regulations so strict?<\/strong> This is a perfect time for flight instructors, pilots, and owners of aviation schools to explain why you\u00a0can’t use a Kindle<\/a>, cell phones,\u00a0laptops or\u00a0other electronic devices at certain times either in the air or on the ground.
    \n\u00a0\u00a0<\/li>\n
  2. What makes this game so addictive?<\/strong> “Words With Friends” has 12.6 million active monthly users, according to tracking service AppData.<\/a>\u00a0If you’re an addict,\u00a0let the media know. Where do you play it? When do you play it? How good are you? And what’s the big attraction?
    \n\u00a0\u00a0<\/li>\n
  3. Is this game a teaching tool\u00a0for kids?<\/strong> \u00a0The game is intended for children 9 and older. Teachers, librarians,\u00a0tutors and others who teach kids: Explain\u00a0the benefits of this game for teaching children how to spell and read.
    \n\u00a0\u00a0<\/li>\n
  4. What are the best ways to control your temper when you’re ready to explode?<\/strong>\u00a0\u00a0And if you do lose control,\u00a0what’s the best way to apologize? Anger management experts, what a great opportunity for offering tips on how to behave nicely with others on a cramped airplane, and then say you’re sorry. Baldwin apologized to\u00a0fellow passengers<\/a>, but not to the airline.
    \n\u00a0\u00a0<\/li>\n
  5. What are the worst behaviors exhibited by airline passengers?<\/strong>\u00a0Baldwin is just one of hundreds of boors who make life difficult for airline crews and passengers.\u00a0What are the Top 10 worst behaviors on airplanes? Frequent fliers,\u00a0start making a list. And then explain how—or if—you get involved.\u00a0Offer it as a guest blog post to bloggers who write about\u00a0etiquette, electronics, human behavior or the airlines industry. Or pitch it to your local newspaper.
    \n\u00a0\u00a0<\/li>\n
  6. How did American Airlines handle this from a PR standpoint?<\/strong> The airlines wrote about it<\/a> on its Facebook page, but didin’t mention Baldwin by name.
    \n\u00a0\u00a0<\/li>\n
  7. What does this kind of publicity mean for a product like Words With Friends?<\/strong> Bloggers have already written about the perfect timing because Zynga is about to go public. Experts in marketing, branding, investmentsw and the stock market should weigh in.<\/li>\n<\/ol>\n

    What other ways can you think of to piggyback PR onto this story? Have you ever generated great publicity for yourself or your PR client\u00a0because you tied your story to Janet Jackson’s “wardrobe malfunction,” a celebrity’s drug or alcohol rehab, or any other\u00a0less-than-flattering celebrity story?\u00a0Tell us what you did, and the results.\u00a0And then share this post on the social media sites.<\/p>\n

    I write\u00a0more tips like this one in my free weekly ezine, “The Publicity Hound’s Tips of the Week<\/a>.” You can join the fun and\u00a0learn new publicity techniques every week by\u00a0typing your name and email address into the box to the right, beneath my photo.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Another case of a celebrity behaving badly, and another opportunity for Publicity Hounds in a variety occupations to generate some PR by tying into this story. This time, it’s Alec Baldwin who was kicked off an American Airlines plane on Tuesday for refusing to stop playing Zynga’s Words With Friends on his phone. \u00a0The plane\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":0,"footnotes":""},"categories":[606],"tags":[605,205],"class_list":{"0":"post-9867","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-news-events","8":"tag-pitching","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/9867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=9867"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/9867\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=9867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=9867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=9867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}